Archive for December 2007
I came upon this request through my regular mail, email@example.com. This one was posted by Steve Smith through MediaPost Publications and I hope I am permitted to pass the word on. Let me quote the second section of Steve’s post.
“Clearly there is a need for a meeting of the tribes around behavioral targeting, even if the topic is amorphous. We would like your help in nailing BT down as a locus of conversation that best serves our audience of media buyers, content providers and interactive marketers. As people fish around BT from all different angles and at varied levels of expertise, it is not always easy to identify the pressing questions an audience most wants asked and answered. And so, as I move into the final stages of programming OMMA Behavioral for Feb. 12, I turn to our readers for some input. We want to make this a more interactive conference by soliciting questions and key topics from our readers that we can pose to our panelists during the day and also use to shape the panel agendas with our moderators. The panels will be outlined at the show site in a matter of days, but here are the general subjects to which you can direct questions. Send them to me at firstname.lastname@example.org and I will ask our moderators to include them on their agenda for their respective sessions”.
Steve’s blog is http://blogs.mediapost.com/behavioral_insider/?p=231. Go and have a look. It is interesting to me and I will follow this initiative.
An interseting post as a forerunner of sophistacated mobile and RFID technology:
Australia is the testing ground for a new service launched by Ticketmaster to enhance the security and efficiency of distributing tickets for events of all types. A mobile-ticket option will be available that will allow event-goers to have their tickets sent directly to their cell phone or mobile device via SMS, MMS, or WAP. The message they receive will have their ticket embedded in the form of a 2D barcode. The user can then present their cell phone to be scanned by handheld scanners at the entrance to the event. Read more at Mova Media.
Have you ever come to your room and looked at your monitor? How many stickis were, more or less randomly ordered, stuck on the screen? Quite a way of starting the day, huh?
A colleague of mine, Jelke de Boer, who’s experiencing the same problem, sent me a link with the answer, stickis.com. This it what it does.
You download the little tool and start posting stickis on blogs, sites, you name it. Depending on your settings, the owner of a site can read and or delete the little virtual yellow sticky paper. Otherwise, if you set the sitcki to be public, everyone can read your little post. You may add a link, a picture, viseo, sound, whatever. I think it is ingenious. It could even change the entire blogosphere as it is.
All of a sudden we have a new and powerful little tool to relate (communicate). Just imagine. You go to the homepage of your favorite news paper and stick a comment. I bet the editor is not going to be that happy. After all, it is his paper, you should only read it. Right? And then, if you want to contribute your remark, there’s always the paper’s forum. Right?
Sure. But why? Professional journalists don’t like to be criticized in public and on the spot. Their job is serious. Mass amateurism will only lead to shallowness. It takes a professional to tell us what has happened and how we should interpret that news. Right?
If a site is public, in my opinion it is the reader’s right to respond, react, revolt. Informing others almost always leads to reaction. Action – reaction. Fair enough. So now there’s this little tool that facilitates us to react and I think it’s great.
An old acquaintance of mine, Marko Ahtisaari, is involved in Blyk, the new mobile operator in the UK, providing free 43 minutes talk and 217 text messages. This is a unique new approach. Branding is the key word. Check it out at Marko’s blog and also read the Economist’s article The Next Big Thing. Blyk is really something to follow.
On October 18 2007, my book Vision, Mission, Compassion was presented at my faculty in Utrecht. Since then, we, the triad – Luuk van Leeuwen, Kees Winkel and Hans Dijkstra – of ‘making the book possible, have received pretty nice reviews. Here is a brief introduction. In the near future, I may add text and more pictures. Please let me know what you think of it. If you want to purchase a copy, go to van Gorcum, Management Boek or Bol.com.
The book, 120 pages in English, is published by Royal van Gorcum, Assen, The Netherlands.
Credo of Communicative Strategy
The current conception of Vision, mission and communication focuses on the strategic (and commercial) targets of an organization. People are seen as assets, tools to realize these targets. For that purpose rules, regulations, norms and measurements are developed as a framework in which people in the organization must act accordingly. This leads to confusion, tiredness and non-interest and in some cases even rebellion.But people really matter in organizations. People are the organization. Each individual forms his own organization. Communicative Strategy focuses on people and their organizations by offering a method to develop and implement Vision through strategy with all concerned, by all concerned and for all concerned. This is compassion. Communicative Strategy is about Vision, Mission and Compassion by asking three key questions: what are the possibilities, what is the drive and what is the foundation? The answers are the basis for developing the Vision – the reason to be –, the Mission – the task – and the Compassion, the Participation Process. In the future, organizations will regard targets as a result of a shared Vision (Visio), thus building strong relationships based on possibilities, drive and foundation.Communicative Strategy prepares people and their organization for the future.
Often, people see pity as a synonym for compassion. Pity is sympathetic sorrow for one suffering, distressed, or unhappy[ii]. Pity is in fact the core virtue in the morale of ‘togetherness’. The core in this is that people want to bridge distances in sensitivity between those who are close to us. Pity means the act or capacity for sharing the painful feelings of another. It implies tender or sometimes slightly contemptuous sorrow for one in misery or distress Compassion is not that easy to grasp. In Taoism texts, compassion is not necessarily about feelings of pity but about benevolence (courtesy, goodwill) towards the other. The starting point is the inner notion of unity with the other; to encompass, to engage. The others use the word compassion as in engagement and participation. Encompassment and participation may sound less emotional (as in pity) and less important but understanding the meaning of compassion will make people open to understanding the importance of people in organisations; they are not assets to the organisation, they are the organisation[iii].
The book is about Communicative Strategy. It is not about strategic communication although many believe that the two are more or less the same. Strategic communication is really applying communication as a tool for executing general policies in an organization. It is a continuous, well- balanced plan in steps answering questions like which target audience we will approach and how, what tools will we use and what not? This well-considered execution of policies and assets applies to internal and external communication as well as lobbying and crisis communication. In fact, strategic communication is corporate communication in all its aspects.Communicative Strategy, however, is the system of ideas that result in a collaborate awareness, appreciation, and positive intent with all who are related to an organization. Ideologies (political, religious), shifts in paradigms[iv], and reorganizations fit in this perspective as well as selling products and services. Communicative Strategy has a deep foundation. Part of it comes from combining ‘traditional’ communication, marketing, psychological and social (anthropological) theories. And part comes from new – or better renewed – insights, based on such formidable systems like the Enneagraphical system[v], Toffler’s Third wave scenario and the Belgian philosopher Arnold Cornelis who, in his ‘Feeling’s Logics’ offered us the system of the three layers of stability. Overall, Communicative Strategy is a method, based on these systems. Two words dominate Communicative Strategy; communication and strategy. The two are of the same strength and always come together; they form a unity. If you want to achieve anything strategy of course is a crucial tool to get things done. But what is strategy without communication? The answer: nothing! Everything you do has an impact on your environment. So everything you initiate will, one way or the other, change things. And that is exactly what you want when introducing a new idea, a product, service or new rule in your organization. Fundamentally, with everything we do, we change. In order to do so, we need two things: strategy and communication.
[i] The authors base these insights, amongst other on Patricia de Marelaere’s article ‘Het gelaat van de ander’ (the face of the other) in ‘De Groene’ (Dutch opinion magazine), issue #22, 1999. The article has not been quoted; the authors however want to express their appreciation of the contents and relevance of the article.[ii] Source: http://www.m-w.com/dictionary/pity.[iii] Based on ‘Spheres’ by Peter Slotendijk, German philosopher.[iv]Par·a·digm:Etymology: Late Latin paradigma, from Greek paradeigma, from paradeiknynai to show side by side, from para- + deiknynai to show — more at DICTION1 : EXAMPLE, PATTERN; especially : an outstandingly clear or typical example or archetype2 : an example of a conjugation or declension showing a word in all its inflectional forms3 : a philosophical and theoretical framework of a scientific school or discipline within which theories, laws, and generalizations and the experiments performed in support of them are formulated; broadly : a philosophical or theoretical framework of any kind.Source: http://www.m-w.com/dictionary/paradigm [v] As studied by Hans Dijkstra over the last thirty-five years.