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Archive for December 2007

Ambition #1 for 2008: Developing Roget’s 3D ontology

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The other day I was walking our dog in the second Weteringplantsoen, the small park close to where I live in Amsterdam. Probably due to my reflective mindset at Christmas time, I thought back twenty five years ago, just a month before my mom died. Somehow, I remembered that I had borrowed her Roget’s International Thesaurus, third edition, printed and published by Collins (London and Glasgow) in 1974. I’ve used the book ever since to improve the quality of my writing in English. Of course, nowadays I use thesauruses online but as it is, I like to use old fashion books as well. Anyway, I started to think about thesauruses and the probable complex work people put in them. Then I got an idea, combining different and apparently not associated information (thesauruses, ontologies, art, 3D, Borges’ Labyrinth and probably a lot more). And that is the origins of my first ambition for the next year: I am going to develop a 3D ontology based on Roget’s Thesaurus. And this is how I want to do it and how I imagine it (of course my process will be based on my book, using the Enneagraphical system). 

I will pick at random one word from Roget’s, put it in a Visio sheet (mind mapping tool) and put the synonyms around them. Then I will take each of the synonyms and do the same. My guess is that with around 250.000 words in the book – thus being an ending list – I will need a lot of 2D space. Meantime I will ask people if they have a clue of how to get this landscape of words (wordscape[1]) into a 3D setting as I assume that there will be overlap in certain words (with more than one homological meanings).Later on, my ambition will grow because I want to build a real 3D ontology and put it in a place for people to see.Even further in time, I would like the 3D ontology to grow in an emergent way by monitoring English written sites globally, measuring the frequency of use of words, ranking those words and developing a tool to automatically rearrange the 3D ontology. 

So, what’s the purpose? You tell me! There is something lingering in my brain that tells me to do this. It could give us visual insight in complexities (not just languages but also (social) networks and emergence, I guess). Perhaps you have some clues to help me out or even adopt parts of this project?


[1] See the page ‘Credits’ for the credits of this word

Written by Kees Winkel

December 30, 2007 at 13:05

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Call For Questions about Behavioral Targeting (BT)

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I came upon this request through my regular mail, kees.winkel@hu.nl. This one was posted by Steve Smith through MediaPost Publications and I hope I am permitted to pass the word on. Let me quote the second section of Steve’s post.

“Clearly there is a need for a meeting of the tribes around behavioral targeting, even if the topic is amorphous. We would like your help in nailing BT down as a locus of conversation that best serves our audience of media buyers, content providers and interactive marketers. As people fish around BT from all different angles and at varied levels of expertise, it is not always easy to identify the pressing questions an audience most wants asked and answered. And so, as I move into the final stages of programming OMMA Behavioral for Feb. 12, I turn to our readers for some input. We want to make this a more interactive conference by soliciting questions and key topics from our readers that we can pose to our panelists during the day and also use to shape the panel agendas with our moderators. The panels will be outlined at the show site in a matter of days, but here are the general subjects to which you can direct questions. Send them to me at popeyesmith@comcast.net and I will ask our moderators to include them on their agenda for their respective sessions”.

Steve’s blog is http://blogs.mediapost.com/behavioral_insider/?p=231. Go and have a look. It is interesting to me and I will follow this initiative.

Kees

Written by Kees Winkel

December 29, 2007 at 22:32

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Finally, Ticketmaster & Mobiqa Team up for Vast Mobile-Ticketing Deployment

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An interseting post as a forerunner of sophistacated mobile and RFID technology:

Australia is the testing ground for a new service launched by Ticketmaster to enhance the security and efficiency of distributing tickets for events of all types.  A mobile-ticket option will be available that will allow event-goers to have their tickets sent directly to their cell phone or mobile device via SMS, MMS, or WAP.  The message they receive will have their ticket embedded in the form of a 2D barcode.  The user can then present their cell phone to be scanned by handheld scanners at the entrance to the event. Read more at Mova Media.

Written by Kees Winkel

December 21, 2007 at 14:40

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The evolution of social software

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Today, I came across this link Life with alacrity. It is a well written and well ordered piece on the evolution of social software. Very interesting if you are into social software and want to place the current development in a historical context.

Written by Kees Winkel

December 19, 2007 at 13:42

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Stickis

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Have you ever come to your room and looked at your monitor? How many stickis were, more or less randomly ordered, stuck on the screen? Quite a way of starting the day, huh?
A colleague of mine, Jelke de Boer, who’s experiencing the same problem, sent me a link with the answer, stickis.com.  This it what it does.

You download the little tool and start posting stickis on blogs, sites, you name it. Depending on your settings, the owner of a site can read and or delete the little virtual yellow sticky paper. Otherwise, if you set the sitcki to be public, everyone can read your little post. You may add a link, a picture, viseo, sound, whatever. I think it is ingenious. It could even change the entire blogosphere as it is.

All of a sudden we have a new and powerful little tool to relate (communicate). Just imagine. You go to the homepage of your favorite news paper and stick a comment. I bet the editor is not going to be that happy. After all, it is his paper, you should only read it. Right? And then, if you want to contribute your remark, there’s always the paper’s forum. Right?

Sure. But why? Professional journalists don’t like to be criticized in public and on the spot. Their job is serious. Mass amateurism will only lead to shallowness. It takes a professional to tell us what has happened and how we should interpret that news. Right?

If a site is public, in my opinion it is the reader’s right to respond, react, revolt. Informing others almost always leads to reaction. Action – reaction. Fair enough. So now there’s this little tool that facilitates us to react and I think it’s great.

Written by Kees Winkel

December 18, 2007 at 12:48

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This could happen to you too

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I was invited to the introduction party of a campaign called ‘It could happen to you too’, initiated and executed by the Dutch NGO called VVN, the organization promoting safe traffic in The Netherlands. This organisation is very active in prevention when it comes down to any kind of alleged problems one encounters when joining the crowded and often dangerous Dutch traffic.
Regularly VVN launches campaigns which aim at a ‘problems’, either instrumental or mental. ‘This could happen to you too’ fits in the latter category and deals with the grieve of the next of kin of traffic casualties.

The director of VVN announced that this campaign is viral. So, what does it do and what do you do? Well, first of all, you will have to find the URL. I guess that will be communicated through the press and in print. Then you can click on the tab that says ‘video’s’. In those videos we see a relative talking about what he/she feels and what actually happened. These films are well made, I’d say overly well. They are very human. Nothing wrong yet. All attendants were quite when exposed to these films. A propos, there was a singer. She sangs sad songs that enhanced the tear-picking atmosphere.

Last year I had a student who worked on an other viral campaign for VVN. Although this campaign was really successful, the organization decided not to continue due to whatever kind of internal ramble. The campaign was called”‘Sorry gesture’ and aimed at (younger) people who would have a gesture for near accidents and incidents in traffic. The pre-run of the campaign was so viral that, within a few days, close to 25000 people voted for their favorite gesture. So what does VVN do now? They kindly ask us to download one of those dramatic (and in my experience ever lasting) films and mail them to a friend. That’s basically it.

Please tell me why? Why should I do this? What behavior should I adopt? Will sending you a film about somebody you and I don’t know help us become safer traffic partners? I have no clue what VVN wants us to do. Sorry!

If you read Dutch, check out their web site

Written by Kees Winkel

December 12, 2007 at 09:58

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Social network penetration a PDF

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I use this PDF when lecturing about social networks and modern marketing approaches. You are free to use it as well or comment on it. I only ask you to send me a quick email.
The slide show is about how fast a marketer can penetrate into a network by only addressing 2% of the nodes, the so called hubs (see posting ‘Brand to community by using hubs in social networks). The graphs about the penetration were done by a researcher of the Helsinki University of Technology, a couple of years ago. I’m sorry to say that I forgot his name. The experiment was a laboratory set up, using 150 nodes (as seems to be a key amount of notes in a SN). I’m hoping to prove that this is right in my research about mentality approach which will start early January 2008. Enjoy. Social Networks 

Written by Kees Winkel

December 8, 2007 at 11:48

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