Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Social network penetration a PDF

with 2 comments

I use this PDF when lecturing about social networks and modern marketing approaches. You are free to use it as well or comment on it. I only ask you to send me a quick email.
The slide show is about how fast a marketer can penetrate into a network by only addressing 2% of the nodes, the so called hubs (see posting ‘Brand to community by using hubs in social networks). The graphs about the penetration were done by a researcher of the Helsinki University of Technology, a couple of years ago. I’m sorry to say that I forgot his name. The experiment was a laboratory set up, using 150 nodes (as seems to be a key amount of notes in a SN). I’m hoping to prove that this is right in my research about mentality approach which will start early January 2008. Enjoy. Social Networks 

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Written by Kees Winkel

December 8, 2007 at 11:48

Posted in Uncategorized

Tagged with , , , ,

2 Responses

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  1. Hi

    How can I get that PDFs

    abha11

    September 4, 2011 at 13:00

    • Just click on the last two words that say Social Networks. The PDF is in Dutch though.
      Good luck,
      Kees

      Kees Winkel

      September 4, 2011 at 13:03


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