Social network penetration a PDF
I use this PDF when lecturing about social networks and modern marketing approaches. You are free to use it as well or comment on it. I only ask you to send me a quick email.
The slide show is about how fast a marketer can penetrate into a network by only addressing 2% of the nodes, the so called hubs (see posting ‘Brand to community by using hubs in social networks). The graphs about the penetration were done by a researcher of the Helsinki University of Technology, a couple of years ago. I’m sorry to say that I forgot his name. The experiment was a laboratory set up, using 150 nodes (as seems to be a key amount of notes in a SN). I’m hoping to prove that this is right in my research about mentality approach which will start early January 2008. Enjoy. Social Networks
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Written by Kees Winkel
December 8, 2007 at 11:48
Posted in Uncategorized
Tagged with marketing, node, PDF, penetration, Social network
2 Responses
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Kees Winkel
Hi
How can I get that PDFs
abha11
September 4, 2011 at 13:00
Just click on the last two words that say Social Networks. The PDF is in Dutch though.
Good luck,
Kees
Kees Winkel
September 4, 2011 at 13:03