Archive for April 2011
Land line down, mobile up
With KPN being the #1 mobile provider in the Netherlands (market share approx. 40%) and T-Mobile and Vodafone running it up with both and approx. 25 – 30%, the Dutch mobile market has finally swapped from steady lines to mobile, says Opta in its ‘Marktmonitor’, published yesterday. The facts and fugures tell a solid growth story of one of the key elements of Dutch mobile life; we are now making more phone calls with our cell phones than with our formerly bakelite, mounted to the wall, land line telephones we need to go to once belling instead of searching our trouser pockets for an ultimate small device one may also use as a phone; our mobile, handy, cell, what ever you want to call it.
Opta, as you may know is Holland’s telephone data transmission watchdog and consumer-provider moralist and is thus being regarded reliable. So one may assume that the marktmonitor is correct and scientifically validated. But even if the measuring would have been insecure, the differences between land line and mobile ‘calling the girl that I’m late’ is significant enough to believe that it is true. So, why am I so excited about this fact?
Well, way back in 1996 when running a small ad agency in the wonderful city of Maastricht, I was a member of De Maatschappij voor Handel en Nijverheid, an ancient old boys network doing their get together lunches at the renowned Hotel Prinses Juliana (two Michelin stars at the time) in Valkenburg. At a certain lunch, Mr. John de Wit (check out his statements on subscriptions in 1996; amazing) of a company called Libertel (now known as Vodafone) enlightened the audience (and me in particular) over his vision that not long from now everybody will be telephoning mobily instead of land-lined. We all thought the guy was a fruit cake.
Dear John. I would like to apologize for my youthful and arrogant misbelieves, way back in the nineties. I have to admit, you were right from the start. And never again will I make the same mistake of having an opinion about something that touches me but of which I have no clue to even remotely suggest that I have an opinion; I shall shut up in cases of not knowing (yet).
Happy Easter everyone.
What’s new in mobile?
Tomorrow, Monday 18 April 2011, Spits will publish an article in which I am being what the future of mobile life will be. For those who do not master the Dutch language, I’m sorry to say it is only written in Dutch and I don’t really know whether it is worthwhile translating it in a more common global language.
But then, what is hot and not in mobile life? Well, as I see it, there is nothing really new. It is a matter of evolution more than anything else. Our society has always been triggered to move on ever since people decided to come up with ‘new’ ideas. And again, what is new? In our technocratic world, we are constantly adapting to a new level of technology. So one may wonder if we are the triggers of innovation or innovation is triggering us. This is probably a philosophical paradox and answering the question will have no effect on the process of evolution (more than innovation). Evolution means that there is an ongoing change in a certain cadence, not too slow, not too fast. Innovation means that something is completely newly though up and developed for a specific reason (such as earning money or helping people solve a problem).
It has been said many times that mobile life is such an innovation; a newly made up idea turned into a real thing currently enriching our lives. This is of course not true. People have always been mobile and people have always felt the urge to be mobile. I’d like to type mobile as physically on the move. I understand that there is such a thing as a meta-physical mobility, a human concept perhaps, a philosophy, but lets boil mobile down to actually being on the move. This means that a mobile device is something one can carry around without being bothered in a sense that is obstructs you when on the move. A mobile device therefor is a small apparatus one may put in one’s trouser pocket. (Hence, this excludes larger devices such as tablets our notebooks. I would baptise that size of machine as portable.)
Again, what is mobile life? The Mobile Life Centre in Sweden, as impressive as their output is, does it like this:
We get inspired by doing studies on people’s mundane leisure and creative activities such as horseback riding, hunting, parcour, dancing or role-playing. We use those insights to spur innovative design processes, resulting in mobile applications, sensor-based applications, pervasive games, mobile mash-up services, new mobile media, technical platforms and materials to support amateurs’ creativity.
They claim to be innovative but they are not; they are evolutionary. No sweat but linguistically wrong. As far as I am concerned, there is nothing new at the time. We are truly experiencing a fin de siecle, an era adrift searching for new stabilities in human relationships, politices, economics, arts and sports. We are in a collective mode of togetherness because the world out there is big, dangerous and dark. We fear and we kill what we fear. And since there are no common foes, we start shooting around in shopping malls or somewhere else on the planet, surpress citizens to ones own benefit. (Sorry for this train of thoughts.)
New may be NFC, no innovation but a string evolution anyway. Or the fact that 3 billion Android apps were installed and 350.000 devices are activated each day. For me, that’s a revolution. And it’s only getting better.
How many marketers are following my behavior on a regular sunday morning?
As I was reading ‘How to use the cloud to move contacts between phones‘, I was notified by my little gohstery ghost, telling me 18 companies were tracking me at that time. Here they are. It’s pretty incredible. Hope QiY is coming soon.
Google Analytics
http://www.google-analytics.com/ga.js
Quantcast
http://edge.quantserve.com/quant.js
http://edge.quantserve.com/quant.js
Statcounter
http://www.statcounter.com/counter/…
WordPress Stats
http://s.stats.wordpress.com/w.js?19
http://stats.wordpress.com/g.gif?ho…
http://stats.wordpress.com/g.gif?v=…
Federated Media
http://static.fmpub.net/site/gigaom
Google Adsense
http://partner.googleadservices.com…
http://partner.googleadservices.com…
http://pagead2.googlesyndication.co…
http://pagead2.googlesyndication.co…
http://pagead2.googlesyndication.co…
Doubleclick
http://ad.doubleclick.net/adj/bzo.4…
http://ad.doubleclick.net/adj/bzo.4…
http://ad.doubleclick.net/adj/bzo.4…
ChartBeat
http://static.chartbeat.com/js/char…
Facebook Connect
http://connect.facebook.net/en_US/a…
ClickTale
http://s.clicktale.net/WRb6.js
ValueClick Media
http://altfarm.mediaplex.com/ad/js/…
http://img-cdn.mediaplex.com/0/1268…
AdNexus
http://ib.adnxs.com/ab?enc=AAAAAAAA…
http://cdn.adnxs.com/p/d4/ce/a5/fb/…
http://ib.adnxs.com/ab?enc=AAAAAAAA…
http://cdn.adnxs.com/p/d4/ce/a5/fb/…
Bizo
http://js.bizographics.com/show_ad….
http://adreq.bizographics.com/i?typ…
http://js.bizographics.com/show_ad….
http://adreq.bizographics.com/i?typ…
http://js.bizographics.com/show_ad….
http://adreq.bizographics.com/i?typ…
http://js.bizographics.com/convert_…
http://www.bizographics.com/collect…
Comscore Beacon
http://b.scorecardresearch.com/beac…
http://b.scorecardresearch.com/beac…
Collective Media
http://a.collective-media.net/adj/b…
http://a.collective-media.net/cmadj…
http://a.collective-media.net/adj/b…
http://a.collective-media.net/cmadj…
http://a.collective-media.net/adj/b…
http://a.collective-media.net/cmadj…
http://a.collective-media.net/datap…
http://a.collective-media.net/datap…
Teracent
http://int.teracent.net/tase/int?ad…
Facebook Social
http://www.facebook.com/plugins/lik…
http://www.facebook.com/plugins/lik…
BrightRoll
http://segs.btrll.com/v1/tpix/-/-/-…
Little Big Planet
At the Crossmedialab, we have asked two students to build a level in Little Big Planet. Personally I don’t really care about games and gaming but I must admit that Little Big Planet is somewhat different from the usual shooters or whatever they are called. The students, Khalid el Khouani and Sven Koppens, are well on their way and that is why they thought it to be time to produce a trailer. You may have a look here at Youtube. If you are interested in following the process en what comes out of it, check out my blog or www.crossmedialab.nl. I’ll be reproting regularly.
This has nothing to do with this blog but I love it
Sorry. This is personal. I just rediscovered some of my 70′s and 80′s all time favorites, mr. Chuck Mangione. I just bought his entire discography. And listening to his ‘Feels so good‘ is more than a thrill on this beautiful sunny Amsterdam friday afternoon. Have a great weekend.
Android’s Fragmentation Won’t Fly in the Mobile Enterprise
Here’s another goody from GiGaOm, as I am writing this while listening to Keith Jarrett and observing that Ghostery tells me Quantcast and WordPress Stats are observing me: Google is hoping to become a major player in the mobile enterprise with Honeycomb, an updated version of Android built specifically for tablets. But it will have to fix its fragmentation problem if it wants to compete in an increasingly crowded market. Here’s the full story.
The Big Mobile and Desktop Platform Merge Is Underway
According to GiGaOm’s Kevin Tofel, tens of thousands of compelling mobile software titles have been created and some of them are actually good enough to displace their desktop or web counterparts. In some cases, Tofel claims, those mobile apps are just as functional as, and easier to use than their traditional computing equivalents. And, as he observes, there is a growing merger of desktop and mobile computing. Some examples:
- Motorola’s Atrix
- Android on Windows, for instance Dell
- Controlling PC’s from mobile, like Log Me IN
- Mobile and desktop display sharing (Tofel’s own little gadgetry)
You may read this interesting article right here.