Seth’s Blog: Marketing to nobody
Seth’s marketing to nobody: ever seen Dutch power seller Nuon with its recent campaign ‘NOBODY”?
This is Seth’s post:
Marketing to nobody
Nobody wears a watch any more.
Nobody wears a tie either.
Nobody shops at a bookstore, at least nobody I know.
The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell to everyone.