Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Seth’s Blog: Marketing to nobody

with 3 comments

Seth’s marketing to nobody: ever seen Dutch power seller Nuon with its recent campaign ‘NOBODY”?

http://www.youtube.com/watch?v=RBSn0qWWNiU

This is Seth’s post:

Marketing to nobody

Nobody wears a watch any more.

Nobody wears a tie either.

Nobody shops at a bookstore, at least nobody I know.

The market of nobody is big indeed. You can do really well selling to nobody if you do your homework. In fact, most companies selling to nobody outperform those that are trying to sell to everyone.

via Seth’s Blog: Marketing to nobody.

About these ads

Written by Kees Winkel

May 10, 2011 at 11:02

Posted in 1

Tagged with , , ,

3 Responses

Subscribe to comments with RSS.

  1. [...] rest is here: Seth's Blog: Marketing to nobody « Future Case Esta entrada foi publicada em E-Commerce. Adicione o link permanente aos seus favoritos. [...]

  2. [...] the original post here: Seth's Blog: Marketing to nobody « Future Case Esta entrada foi publicada em E-Commerce. Adicione o link permanente aos seus favoritos. [...]

  3. [...] Say’s Seth on his blog today; read here. [...]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 279 other followers