Tag Heuer targets affluent travelers with QR codes in airline mag - Luxury Daily - Mobile

Now, here’s a little nice one from Tag Heuer luxury watches engaging QR.

Swiss watchmaker Tag Heuer is targeting wealthy travelers by incorporating QR codes into print ads that feature the opening of its new boutique in Las Vegas.

Tag Heuer is advertising on magazines, such as Hemispheres, that target travelers. The brand could be using this as a way to influence jetsetters to come to Las Vegas to the new boutique.

“TAG Heuer’s QR code strategy is focused on extending our customer’s engagement with the brand, delivering interesting content and driving awareness and consideration of our product, as well as providing ‘where to buy’ information with our retail partners, social sharing opportunities and additional content,” said Rachel Branch, senior director of public relations and education for Tag Heuer, La Chaux-de-Fonds, Switzerland.

via Tag Heuer targets affluent travelers with QR codes in airline mag – Luxury Daily – Mobile.

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