Rolls-Royce, Lamborghini gain awareness from celeb-endorsed Twitter campaign – Luxury Daily – Mobile
Automakers such as Lamborghini, Ferrari, Rolls-Royce and Maserati are sure to gain awareness with a new celebrity-endorsed Twitter campaign by Indulgence Auto Rental.
With a vehicle selection of impressive luxury cars, the company is far from the common Hertz or Enterprise.
“The real motivation here is for Indulgence Auto Rental to promote its service – not high-end cars, but the service we provide,” said Frank Kafimov, chief operating officer of Indulgence Auto Rental, Los Angeles.
The company’s desire to involve celebrities, many of whom are already clients, is no surprise.
To be considered a qualified candidate, a celebrity must have: a verified Twitter account, more than 2 million followers on Twitter and be personally liked by Indulgence Auto Rental followers.
Celebrities who feel they meet all of the requirements can than contact Indulgence Auto Rental for more information.
If all goes well, and they are found to be likeable and approved, the celebrities may pick from any one of the company’s luxury cars, currently including the Rolls-Royce Phantom, the Maserati Grand Turismo and the McLaren SLR Roadster, so as long as they are not already reserved or rented out.