Mobile gambling doubles to $65.7M in 2010: study – Mobile Commerce Daily – Research
Revenue from mobile gambling in Britain more than doubled to $65.8 million in 2010, showing that consumers are increasingly playing games on their mobile devices.
The study was conducted by IHS Screen Digest. In addition to revenue, the study also found that mobile gambling applications boosted engagement over the past year.
“This study shows just how much the gambling industry is growing, not only with gambling but with the mobile industry as well,” said Ronan De Renesse, senior analyst and head of mobile at IHS Screen Digest.
IHS Screen Digest is a research, publishing and consulting company located in Englewood, CO.
Gamble on mobile
The study shows that 13 percent of British consumers use mobile gambling apps, compared to 9 percent in 2007.
In particular, gambling organization such as Blue Square attributed 20 percent of its revenue from mobile gambling in 2010, up 300 percent from 2009.
Additionally, the study found that in the next couple of years, mobile gambling is expected to increase the average user’s online revenue by 10 to 20 percent.
According to the study, the rise in revenue is due to location-based services. Users can now bet on games anywhere while on the go. Consumers can also watch more live-streaming games, which makes it easier for them to bet on.
“The strongest trend our study found was just meeting needs of mobile gambling consumers,” Mr. De Renesse said.
“The increase in mobile gambling usage shows that mobile is becoming an undeniably important part of companies’ strategies,” he said.
“By increasing their reach, they are improving the way that users can be reached while on the move with mobile phones.”