Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Archive for July 2011

Android This Week: Galaxy S2 vs iPhone; AT&T bakes Gingerbread, myTouch 4G Slide reviewed

with one comment

The next Android vs iOS battle is shaping up between two challengers in the U.S.: The upcoming Samsung Galaxy S 2 and anticipated next iPhone model. What makes this interesting is that comparisons between the two platforms are generally looked upon differently, depending on which platform you support.

Apple’s iOS handset sales are mainly generated from from one new model per year, although older models also contribute. Android sales are derived from a vast number of different phones using Google’s platform.

The U.S. is poised, however, to see these two companies go head to head. It’s expected that Apple will announce and release a new iPhone in August or September. Samsung introduced the Galaxy S 2 in May, spreading availability to many countries outside of the U.S. and claims 5 million sales in just 85 days.

Several U.S. versions of the Galaxy S 2, varying by carrier, are likely to launch within the next month or two, including at least one for AT&T that may have a hardware keyboard. AT&T accounted for more than 17 percent of all iPhone sales last quarter, so that particular battleground should prove interesting.

While all U.S. carriers have embraced Android, AT&T publicly renewed its commitment to Google’s platform this week. The second largest carrier said it will offer Android 2.3, also known as Gingerbread, for all Android handsets it launched in 2011, starting with the Motorola Atrix 4G. Five other handsets already earned a spot on the upgrade list, including the Samsung Captivate, which is last year’s Galaxy S model for AT&T; an then-impressive alternative to Apple’s iPhone.

Also impressive are this year’s Android phones; many of which bring either a faster processor, improved user interface, or high-quality camera sensor. T-Mobile’s myTouch 4G Slide gains all three of these features and impressed me over a two-week review period.

At 6.5 ounces, the phone is heavier than most smartphones, but the main reason is due to the 4-row QWERTY keyboard that hides under the 3.7-inch display. A 1.2 GHz dual-core chip keeps the phone moving along quickly and the wide aperture 8 megapixel camera is paired with smart software that supports a fast burst mode, HDR images and wide panoramic views.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

Written by Kees Winkel

July 31, 2011 at 11:48

Posted in 1

Tagged with , , , , , ,

Where are they now? New York City’s Dot Com Entrepreneurs: Part One

with one comment

I sort of like stories like these:

The early days of the New York Internet scene were similar to the early days of the Industrial Revolution in the 19th century. The men and women who pioneered the Internet in the mid-late 90s lived in a time marked by freneticism, enthusiasm and rapid hiring. Innovation was celebrated and there was a real spirit of anything’s possible.

It’s similar in many ways to the pervasive spirit in NYC’s tech community today. Last week, we interviewed dot.com legend Josh Ha

rris, who went from being a bona fide New York City millionaire to bootstrapped artist with a harrowing vision of the future. This got me thinking about how many other great stories from that era need to be told.

 

All of these entrepreneurs began and remained in the New York City tech community. Never straying from Silicon Alley meant that they found something incredibly special about the small, collaborative and supportive milieu that is still pervasive in New York City’s tech scene today.

They began their careers on the Internet while Yahoo was still hosted on Stanford’s servers. It was a time before standard banner sizes or ad counting technologies. Instead of “Find me on Facebook” it was “Find me at this URL.” Stephan Paternot, Robert Levitan, Rich Forman, Jeff Stewart and Andrew Weinreich are entrepreneurs who didn’t let the collapse of the market and the implosion of the Internet space stop them from continuing to conquer.

Continue here: Where are they now? New York City’s Dot Com Entrepreneurs: Part One.

Written by Kees Winkel

July 31, 2011 at 11:41

Posted in 1

Tagged with , , ,

Sony Ericsson gets a deputy CEO – Bob Ishida from Sony’s Home Entertainment Business Group

leave a comment »

Via Into Mobile

Sony Ericsson announced that Yoshihisa (Bob) Ishida will be joining the company as Deputy CEO and Executive Vice President with effect from 1 September. At the same time, Rikko Sakaguchi will be leaving Sony Ericsson to take up a position at Sony Corporation.

Bob will be based at Sony Ericsson’s R&D facility in Lund, Sweden where he will have responsibility for the design centre, and product and portfolio development teams as well as taking on a broader executive role to “enhance integration and alignment across Sony Ericsson.”

Bob is currently Corporate Executive, SVP, in charge of Platform & Partner Strategy and President of Sony’s Home Entertainment Business Group. He previously served as President of Sony’s TV Business Group and VAIO Business Group at Sony Corporation. Recently, Bob has been involved in developing the Android-based Sony Internet TV.

As for the other guy, Rikko Sakaguchi, he’s been at Sony Ericsson since the start up of the Joint Venture in 2001, most recently as Chief Creation Officer overseeing product and portfolio development. Rikko will continue to support Sony Ericsson in his new role at Sony Corporation.

via Sony Ericsson gets a deputy CEO – Bob Ishida from Sony’s Home Entertainment Business Group.

Written by Kees Winkel

July 30, 2011 at 14:05

Posted in 1

Tagged with ,

Study proves that IE users are dumber than those who use Opera and Chrome

leave a comment »

Taken from TNW.

If you’re reading this on TNW then you’re probably not going to be surprised to find out what I’m about to tell you. If it has gotten passed on to you via your Hotmail account and you’re reading it on Internet Explorer, I apologize in advance.

Canadian “psychometric testing” company AptiQuant has gone to work trying to find a link between IQ and the browser of choice for different users (full results, in PDF form, here). With the understanding that those of lower intelligence might be more resistant to upgrades and trying new things, the group’s findings are not all that surprising.

In short, the lowest end of the scale more consistently chose to use Internet Explorer 6 (heck, even Microsoft doesn’t like IE6) while moving up the scale the smartest people studied are Opera users. Camino, IE with a Chrome frame and then Safari make up the remainder of the top 4, with Chrome itself holding the 6th spot.

AptiQuant states, in its conclusion, that the study “showed a substantial relationship between an individual’s cognitive ability and their choice of web browser.” The company went on to discuss the importance of using browsers that support modern Webstandards so as to lower the overall cost of Web development.

I guess what they’re saying is that you can blame the dumb people for all of the extra effort that devs have to expend, as well. Thanks, morons.

Written by Kees Winkel

July 30, 2011 at 11:32

Posted in 1

Tagged with , , ,

Apple now has more cash than the U.S. government

with 15 comments

Apple is now more liquid than the United States government, the Financial Post reports.

As the government struggles to resolve the debt ceiling debate, the operating balance in Washington is at US$73.768 billion and falling.

Meanwhile, Apple has US$75.876 billion – and that number isn’t going anywhere but up as the company continues to break records and make its competitors look bad.

You can check the treasury numbers yourself here and the Apple numbers from the most recent quarterly earnings report here.

Apple’s lead over the government is more pronounced than it would seem if you treat cash as more valuable than credit. Washington’s “operating balance” refers to the amount of money it can spend before it hits the debt ceiling.

The phrase “richer than a small country” is not uncommonly heard, but this is another thing altogether. Congratulations Steve Jobs — you’re now more powerful than one of the largest nations on Earth.

Source: http://thenextweb.com/apple/2011/07/29/apple-now-has-more-cash-than-the-u-s-government/

Written by Kees Winkel

July 29, 2011 at 10:57

Posted in 1

Tagged with , , ,

Gucci amps up ecommerce with first shoppable campaign video

with one comment

Again an interesting article by Kayla Hutzler, editorial assistant on Luxury Daily, New York.

July 28, 2011
Gucci used clickable video for its pre-fall campaignGucci used clickable video for its pre-fall campaign

Luxury brands such as Gucci, Burberry and Hugo Boss are using commerce-enabled videos and pioneering what one expert is calling the future of ecommerce.

Luxury brands can now see direct ROI and gauge consumer engagement with video efforts through clickable videos as well as increase brand recall. In fact, 80 percent of consumers will click at least once throughout the two or three minutes they are viewing a video, according to findings from Clikthrough Inc.

“I think the biggest thing [for luxury brands] is to drive brand recall,” said Abe McCallum, founder/CEO of Clikthrough, San Francisco, CA.

“The fundamental problem brands have is that they create video content to put their message out there, but there is a low level of recall when consumers just watch passively,” he said.

“They are much more likely to recall your message when they click and engage.”

Clikthrough has worked with Hearst, Armani Exchange, Gucci, Hugo Boss and Calvin Klein.

Internet clicks
Clickable video offers another way for brands to engage with consumers beyond the regular touch points.

On average, Clikthrough found that consumers spend 32 percent more time with an interactive video than with a video that does not allow consumers to click for more information.

“This is great because brands only have 24 hours in a day and they want people to spend more time with their brand than any other brand,” Mr. McCallum said.

In addition, the more time consumers spend with a brand’s video, the more likely they are to recall the brand.

In focus groups conducted by Clikthrough, 89 percent of people who click on something will recall what they clicked on.

When they do not have the ability to click, only 7 percent of consumers have been able to remember what they saw.

“It’s a huge variable of those that can recall now that they’ve taken an active interest rather than a passive experience,” Mr. McMallum said.

For example, Hugo Boss used clickable video for the brand’s summer catalog that allowed users to click-and-buy during the video.

Hugo Boss used clickable video for its summer catalogHugo Boss used clickable video for its summer catalog

In addition, Gucci recently released its first shoppable video for the pre-fall collection (see story).

Please visit the article to watch the video.

Also, Calvin Klein used click-through technology in a behind-the-scenes video with GQ for its men’s winter collection.

Calvin Klein has used shoppable videos on its Web siteCalvin Klein has used shoppable videos on its Web site

Video rah-rah
Many brands have recently used video to stream live runway shows, display new ad campaigns and give behind-the-scenes glimpses to consumers.

For example, Bottega Veneta recently released a video to highlight the brand’s first fragrance (see story).

In addition, Burberry has tapped YouTube to uniquely display the features of its Brights eyewear collection (see story).

Making the videos clickable to further engage consumers and increase brand recall is a natural step forward.

After obtaining the software, the process of making items in the video clickable only takes about 15 minutes, per Mr. McCallum.

Also, brands can see direct ROI from video efforts by allowing viewers to click on items in the video and be brought directly to a product page where they can buy the product.

Of the consumers who click through during videos, 10-17 percent click-to-buy, per Mr. McCallum.

With clickable videos, brands also have the ability to share information such as clicking on a product and reading about the inspiration or clicking on a model in a runway show and reading a short biography.

Sharing information as well as having click-to-buy products helps the consumer to view the video as less of a marketing tool and allows them to further engage, according to Mr. McCallum.

There are some best practice that brands should keep in mind when creating shoppable video, per Mr. McCallum.

“We recommend making as many objects in the video clickable as possible, such as products, people and places,” Mr. McCallum said.

“We find it important not to just have clickable products but also let them click on peoples and places to let people know more,” he said.

Brands should also keep the videos short, between two and three minutes.

Lastly, the click-through ability should not seem like an intrusive feature and be done in way that does not interrupt the flow.

For instance, directors could shoot the video however they want and brands can use their own creative to enable commerce.

Shoppable videos are on their way to becoming the future of ecommerce, per Mr. McCallum.

“We see it as an oncoming trend and the brands we have worked with are seeing the value of it more and more,” Mr. McCallum said.

“However, a lot of fashion brands are just getting used to creating videos and because we are a secondary offering to video,” he said.

“ Until they create more video we cannot increase the amount of clickable videos.”

Final Take
Kayla Hutzler, editorial assistant on Luxury Daily, New York

Kayla Hutzler is an editorial assistant on Luxury Daily. Her beats are automotive, consumer electronics, consumer packaged goods, financial services, media/publishing, software and technology, telecommunications, travel and hospitality, real estate, retail and sports. Reach her at kayla@napean.com.

Like this article? Sign up for a free subscription to Luxury Daily’s must-read newsletters. Click here!

Written by Kees Winkel

July 28, 2011 at 11:20

Why unfollowing is a good thing and why you should make lists on Twitter – Twitter

leave a comment »

You are not your Twitter timeline. That much is obvious. Your Twitter experience is created by people you follow. If you’re on Twitter to grow, to become a better professional player in your field, then read along. Because it’s time to reconsider who you’re following and why. Why now? Why NOT now?

Interests

Your interests are represented on Twitter by the accounts you follow. These can be quickly divided into people like you and me, and brands like TheNextWeb. Over time you start following more and more accounts and apart from the incidental unfollow because someone’s spamming your timeline, chances are you haven’t really cleaned up your timeline at all. When you’ve been on Twitter for a year or two, three or more, your timeline gets pretty crowded.

Time to change

Does that guarantee it’s time to change? Ask yourself, is Twitter giving you the information you want? It comes down to these three options:

Twitter reflects who I am now

Twitter reflects who I want to be

Twitter reflects who I used to be

If you use Twitter to grow as a professional, you need to be able to pick one of the above three options. So take a long hard look at your Twitter timeline. And then decide whether your timeline needs updating. Because if you want Twitter to remain challenging and relevant, you want Twitter to reflect who you want to be. If that isn’t the case, you might want to clean up your account.

Continue: Why unfollowing is a good thing and why you should make lists on Twitter – Twitter.

Written by Kees Winkel

July 28, 2011 at 09:32

Posted in 1

Tagged with , , ,

Follow

Get every new post delivered to your Inbox.

Join 502 other followers

%d bloggers like this: