Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Posts Tagged ‘internet

Google predicts the Internet could create 365,000 new UK jobs by 2015

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Economists based in Google have predicted that an Internet boom in the UK could open as many as 365,000 jobs within the next five years, with the Internet accounting for a fifth of the regions GDP growth, The Telegraph reports.

Google’s European Vice-President and chief of search operations Philipp Schindler believes that despite European businesses fighting to remain afloat during a period of economic uncertainty, Internet-based or Internet-related companies that use the web successfully were still growing strongly.

“A study by McKinsey has shown that in France and in a mature economy like the UK, the internet is responsible for a fifth of GDP growth. In the UK, given the rate of job creation that economists associate with a rise in GDP, this translates into an expectation of hundreds of thousands of new jobs thanks to the internet,” he said.

“And I think that is on the conservative side. That is what could be achieved by putting a focus on this sector. That feels to me like a sizeable number.”

Schindler is in the UK to help drive Germany’s mid-sized sector, helping to drive the amount of goods exported by businesses in the region. He noted that for every pound that is imported, the UK exports “close to £3 in e-commerce goods and services”. He adds that the “UK is already doing relatively well in that sector but the ratio could be significantly higher”.

via Google predicts the Internet could create 365,000 new UK jobs by 2015.

Written by Kees Winkel

September 13, 2011 at 10:36

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BBC News – Libya starts to reconnect to internet

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Libya’s internet connections appear to be slowly coming back online after a six-month blackout.

The state-run internet service provider (ISP) carried a message on its website that said: “Libya, one tribe”.

However, local people have reported patchy reliability with connections coming and going.

Internet traffic in Libya dropped to almost nothing in early March when Colonel Gaddafi’s government pulled the plug in an attempt to suppress dissent.

With Tripoli under siege, and the rebels reportedly gaining the upper hand, the authorities’ stranglehold on net connections appeared to be loosening.

Both Google’s web analytics and Akamai’s net monitoring service showed a spike in traffic coming from the country early on 22 August.

Akamai’s director of market intelligence, David Belson, said that internet activity had increased almost 500%, although it had declined again later in the day.

Both Akamai (top) and Google (bottom) recorded a spike in web traffic on 22 August

Writing on the blog of internet intelligence firm Renesys, chief technology officer James Cowie said that Libya’s Border Gateway Protocol (BGP) routing appeared to have been taken down briefly, effectively making the country’s internal networks disappear from the internet.

The BGPs were later restored, although local ADSL broadband connections then became unavailable, wrote Mr Cowie.

Web monitoring companies conceded that it was difficult to know exactly what was going on inside the country to make the internet connections sporadically available.

However, it appeared that Libyans were making use of their newly restored connectivity – when available – to chronicle fast-moving events inside the country.

Groups such as the Libya Youth Movement posted Twitter messages giving regular updates on attempts to capture Colonel Gaddafi’s compound.

via BBC News – Libya starts to reconnect to internet.

Written by Kees Winkel

August 23, 2011 at 10:03

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Bitcoin virtual currency may be the worst of both worlds

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By Mathew Ingram Jun. 15, 2011, 3:45pm PT 

After being celebrated by some as the future of money in a digital age, the virtual “peer-to-peer crypto currency” known as Bitcoin has taken some serious hits in the past week or so. Among other things, it has been criticized as a scam — based on economic assumptions that are described as “laughable” — and has come under fire from the U.S. Senate for the ease with which drug dealers and other subversive elements can make use of it. And if all that wasn’t bad enough, a user now says he has lost the equivalent of almost half a million dollars in a Bitcoin theft. The virtual currency could be the worst of both worlds: easy to steal and impossible to trace.

To recap, Bitcoin is an attempt to create a distributed, open-source form of virtual currencythat relies not on gold bars in Fort Knox or the monetary policy of a central bank for its value, but on a computerized ecosystem. The project was started by programmer Satoshi Nakamoto (although that may or may not be his real name) in 2009. The Economistdescribed the process quite well in a recent post, as did Stephen Chapman at ZDNet, and there is more information on a wiki devoted to the concept. There’s also a fascinating discussion of the criticisms about Bitcoin in a thread on Hacker News.

In a nutshell, Bitcoin generates currency at a predictable rate (which reduces the chances of an inflationary spiral like those that have occurred in countries with traditional currencies) through a computer-intensive mathematical process known as “Bitcoin mining.” However, since the currency only exists as ones and zeroes in a computer program — not unlike most of the money we use via credit cards, etc. — it can also be stolen by hackers, as one user hasclaimed that his Bitcoin bank account was.

Written by Kees Winkel

June 16, 2011 at 16:09

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Sina Weibo preparing English site, to go head on against Twitter

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Not just Apple likes Twitter, Sina Weibo actaully wants to compete:

TechWeb reports that according to informed sources, Sina Weibo is “actively preparing” to release its microblogging platform in English to go directly head on against Twitter, in about 2-3 months.

Earlier this year, Sina announced its plans to monetize its hugely popular microblogging service and since then has been very active with rolling out new features. Probably the most conclusive piece of evidence to support the rumor is the introduction of an English version of its iPhone app last month.

This will make Sina Weibo one of the first Chinese social networks to be launched in the U.S. in English. As of May, Sina Weibo has reached more than 140 million registered users and expects to top 200 million users by the end of the year, making it one of China’s hottest social networks today.

It will be interesting how Sina Weibo will apply the mandatory China censorship to other countries, especially ones that are protected by laws on Internet freedom, which require sites to be completely open.

Twitter, founded in 2006, has more than 300 million registered accounts globally. It is available in English, Spanish, Japanese, German, French, Italian, Korean and other 9 languages, with 70% of traffic from outside the United States.

China has a huge Internet market capable of sustaining itself and despite the hardships for a Chinese Internet company to enter foreign markets, it looks like Sina Weibo has the best shot among social networks.

We reported earlier that Sina Weibo is bigger in China than Twitter is in the US but it’s still hard to compare since they are two very different markets. Being made available in English will certainly even out the playing field that we might be able to tell which microblogging platform is superior.

via Sina Weibo preparing English site, to go head on against Twitter.

Written by Kees Winkel

June 7, 2011 at 08:33

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Netherlands: charges on services as Whatsapp, no charges, and then again, charges. What about the end user?

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Last Tuesday, secretary of state Verhagen (economic affairs) decided that carriers may not charge consumers for the use of certain Internet services on their mobile phones. Originally, the purpose for these charges was that it would guarantee ‘net neutrality’. Effectively, this means that consumers would not be allowed to decide what Internet services to use or not use.

Dutch national broadcaster NOS reported May 25 that KPN, Netherlands biggest mobile carrier will continue to develop ways of charging extra costs for the use of free phone and SMS services such as SkypeWhatsapp and Viber.
Apparently this report caused a riot in the delicate political arena in The Hague. PVV, Netherlands’s right wing majority-granting party (were said to be furious about the cabinet’s point of view. They say KPN should be stopped in their endeavors to develop extra charge systems. Alas, I agree but for complete different reasons; for me free is free. Period and regardless of any form of political absurdities. I truly dislike PVV’s ideas).

According to Valery Feltmann, “Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background there are two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.”

Good and great and highly relevant. I would like to recommend the Dutch carriers and politicians in particular Feltmann’s important study from which the previous was quoted.

Meanwhile, a spokesman of KPN stated that all was based on a misunderstanding: “KPN will continue to develop new forms of subscription that are planned for this summer. The Hague’s decisions will be taken into account”, for what it’s worth. One may think of more expensive Internet subscriptions in which data limits are regulated. And as Skype uses a lot of data, the subscription will be more expensive.
KPN is looking for extra income as people telephone and SMS significantly less. For the reason of less income, KPN will headcount four to five thousand jobs soon. Apparently VodaFone, Holland’s number two or three is contemplating new ways of making money and T-Mobile has no plans for Internet charges on specific services.

Written by Kees Winkel

May 26, 2011 at 11:24

Trends and data for the three screens – TV, Internet and mobile

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U.S. online ad spending in 2010 is projected to have reached a record $25.8 billion, up nearly 14 percent from 2009. This is the first year that more money was spent on online advertising than in newspapers and leaves the online industry second to television in terms of annual ad spend.

Advertising growth online is fueled by audience trends and ROI, and the statistics show that consumers are spending an increasing amount of time online and using mobile devices, as Colin Knudsen and Chris Ensley report in their column in today’s Mobile Commerce Daily. Read and comprehend the dazzling figures from the US and just imagine what the numbers for Europe might be.

 

Written by Kees Winkel

April 4, 2011 at 09:21

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Pandora’s Neocracy #5: Give back the Internet to the people

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Originally posted at www.crossmedialab.nl on 16 May 2010. I have added the comments.

A couple of weeks ago NOS (Dutch Broadcasting Corporation) announced that they would focus on Internet applications solely instead of forcing themselves into complicated and expensive different apps for different operating systems. At the first glimpse one may think that to be a sort of strange decision. One would expect this mastodon of digital innovation to serve as many people as possible. With all those different OS’s in the market of smart phones and other either mobile or portable devices, has NOS gone silly? Don’t they want to reach all capita? Have they no obligation to offer content to all in The Netherlands? The answer is: YES, they do. And that’s exactly why they chose to develop Internet applications instead of bringing all those different apps to all those different operating systems. And that’s smart, as far as I’m concerned. From now on everybody can obtain the contents NOS produces, aggregates and distributes, regardless of what type of OS one may have embedded in one’s smart phone. Thank God for that. Dutch public broadcaster is bringing Internet to the people – free Internet content – instead of supporting the original device and software makers. Now that’s what I call a true neocracy.

The other day I talked with a bloke who wanted to admire my iPhone as he saw me using the little rascal in public. I was making a phone call. Can you believe it? I actually used my phone to make a call. The guy had heard about iPhones and had seen them in print on posters from operators but never had seen a real one in full operation. It is hard to believe but it’s true, this story. But hey, let us not forget that people like me are like spearheads when it comes down to modern communication. So I showed the thing to him. At a certain moment I told him that I was sorry for not being able to show a lot of apps as I had not downloaded many. Apart from a Layar and QR button, my interface only offers the original buttons that came with the machine. “Why would you want them?”, he noticed. “Well”, I replied, “they, uuuh, well they come in handy. You see, here I keep my contacts, there my photo’s. That’s Youtube and next to it my calendar. Then, there’s the stocks and the compass. There is also a button for the camera, notes, maps, the weather, a Dictaphone, the clock, Safari, calculator and iTunes”, I explained the multi-color display. “And if I slide to the next page, there are some more buttons and apps. Great, hu?” They guy asked me which of these buttons I use most. I had to think. Could it be that I use the phone and Safari button most? I know I have used the compass once. Normally I know quite well where I am and I have not had any directions to go 51° North East during the last forty years or so.

Stop. I’m being over-rational. Had I been a boy scout, that compass would most certainly serve the purpose. I have heard that the US Army is using iPhones in distant Afganistan. Apparently the device is of great use to them. The machine is small, light weight and can be loaded with many relevant applications for soldiers in the cause of battle. True enough (but don’t drop it in the water). Of course I am being over-rational but I am trying to make a point.

For common civilians such as myself, many apps are not relevant. Stop again. I should not generalize my personal issues. For me reading my email on my phone is actually quite relevant.

Back to the Internet and giving it back to the people. I believe that it is the people who should decide how to use and what to use from the Internet. Currently, we, as the people, are pretty much forced into whatever marketing makes us need. As a marketer and Internet observer, I believe that marketing is making big mistakes. Sooner or later people will not accept push mechanisms any more. Power to the people!

tagged with: nos, power, people, internet

Comments

Rogier Brussee on 17 May 2010 at 17:29
Hi Kees,

the I-Phone/ Android/Blackberry/…. app phenomenon is yet another example of something that gets clearer if we analyze it from the media supply chain and the role of accessibility p.o.v.. Recall that the media supply chain is something like

production—> aggregation—> distribution—> consumption

Also recall that the web was invented by Tim Berners Lee as a social aka highly accessible medium, in the context of highly computer literate environment like CERN
because it made all the stages easy (type your conference notes with a bit of markup,  copy them to the proper directory,  and presto your colleague at SLAC can read them over the internet with the browser on his workstation). Once the web spread to the rest of the world the battle for control over the supply chain began. The internet is not an easy to control distribution medium, by design, its algorithms tend to route around damage by Hydrogen bombs and censure alike, and culture, the free for all culture was already firmly rooted and was one of the main attractions.  If the internet as a whole has an aggregation stage then it is dominated by Google and other search engines. On the consumption side, Microsoft has for many years tried to cripple access to the web by active negligence of IE, providing just enough functionality to crush netscape. But the web itself being enormously useful and profitable including for MS itself, and activist open standards based could not be crushed.

Enter mobile. The very phrase, mobile internet, is technically a contradictio in terminis, and frames the idea that it is a separate, rather than just poor and expensive but pervasive IP network. From the very start the mobile network providers, the controllers of the distribution stage, have tried to keep consumers in their own walled gardens: i.e .their own aggregation processes. They were carefully set up in such a way that the producers only get get access to distribution, and therefore to the customer, if they pay.  Conversely consumers can pay for services and content, because the network operators own an extensive billing platform.  Originally the network operators also largely controlled consumption by controlling the capabilities and the user interface of the phones. However, see below. Note that the network operators have incentives to sell subscriptions, but that carrying data only makes them money if they can charge per Mb. Otherwise it only costs them money, especially if so much traffic is generated that it requires investments in the infrastructure.

Enter Apple and the i-phone.  Apple has an interest in selling phones, and an interest in selling music and software, both of which they already have the infrastructure for to do over the internet. In other words they control both the aggregation and the consumption phase of the media supply chain. Next they manage to cow network operators (AT&T, T-mobile) in only selling the i-phone with flat fee relatively cheap subscriptions, thereby creating the conditions to use mobile as what it is: a pervasive distribution channel, over an IP network. Strangely enough i-phone users react by using the network just like they would the internet, creating traffic as if it costs nothing,
which should be enough to make the network operators hate Apple. Anyway,  by controlling the device Apple has control over aggregation and producer access to consumers/customers. In other words Apple has created another walled garden, which is just nicer looking one, and profitable to Apple rather than the network operator.  Even though Apple provides the safari webbrowser (without flash!) because they have an incentives to make the i-phone sell, they also makes sure that 1. an app (over which they have some control and on which they make a little money) provides slightly better experience than a website, 2. they carefully create the illusion and the idea that an app is special even if it is little more than a website in a frameless browser and 3. such apps are based on proprietary apple technology that cannot be easily ported to other platforms.
Enter Google with Android.  By controlling an operating system, Google gets much of the control over the device (like Microsoft has over PC’s) and potentially, they get this control over many more devices than there are i-phones (again like MS).  They do not have quite the same infrastructure for setting up a walled garden that Apple has: the Android Market is not quite the app-store, AND they don’t sell music and video content. Google will above all be interested in making their main assets, the search engine and their own services like g-mail and you-tube more valuable to advertisers by attracting more consumers. In this model, standards based web content from independent content providers fits much better,  as each such provider is a potential advertiser for Google. However,  in this model network operators will still have to play the role of IP carrier only.  It is to be seen if consumer pressure (with the I-phone as an example) will be enough to push them into this role.

three questions pose themselves:
* what will big device makers like Nokia, LG and Samsung do? At least Nokia used to control an OS, Symbian, but that seems to be slowly nearing the end of its life cycle.Nokia is also investing in opensource Linux based operating systems like MeeGo.  and setting up their own aggregation infrastructure for services for their phones. But I doubt if it can overcome the first movers advantage of the largely open source Android and the phenomenal advantage of Google’s search and other services, and provide an attractive alternative for network operators.

* What will Microsoft do ?.

* What will be the result of 4G which promises ADSL like speed but above all new competition for mobile network operators. With licenses sold at a fraction of the cost for 3 G. E.g. in the Netherlands a UMTS license costed from fl870M to fl1600M in 2000 http://www.umtsworld.com/industry/licenses.htm while a 4G license in 2009 was 1 million euro or less http://www.rijksoverheid.nl/nieuws/2010/04/26/frequentieveiling-mobiel-breedband-afgerond.html.  Thus new competitors have a better chance of being profitable while only providing IP connectivity.  Indeed existing network operators try with every legal means possible to keep these new operators of the market.

Ciao

Rogier

Kees Winkel on 26 May 2010 at 23:01
I couldn’t agree more. You do a good analysis of the current state of affairs. Th walled garden concept is one of technology. No words are used in marketing as the marketing of operators ans device makers focus on consumer markets, creating needs and wants. The entire industry is controlled by the distributers who either allow people to participate or not because they control the consumption possibilities. Rogier, I think we should write a paper on the subject.
Kees

Written by Kees Winkel

July 28, 2010 at 12:35

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A literate paradox

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Originally posted on 23 September 2009 at www.crossmedialab.nl.

According to the Dutch Central Bureau of Statistics (CBS) 97% of the population of men and women between 12 and 75 years have used the Internet in 2008. That is an amazing number, I’d say. 20% uses the Internet at somebody else’s place, like at a friend’s place, 47% uses the Internet at work and 18 % in school. 6% uses the Internet somewhere else, meaning in an Internet café, hotel, etc. So, what do these figures tell us? To be frank, I wouldn’t know.

These statistics tell us that Holland is extremely well covered with infrastructure. The Dutch are superbly interlinked with the rest of the world through the wonders of the Internet. But my core question is whether the Dutch are literate enough to deal with such formidable connectivity. The sole question is whether people can actually deal with all of these goodies from technology.

A couple of days ago, I read an article in ‘Parool’, our nation’s one and only city newspaper, about the number of illiterate people in The Netherlands. I was astonished that over 1.5 million (out of approx. 16.5 million) Dutch citizens are not able – or hardly – to read, let alone write. I had always thought that Holland was a country of cultivated culture with suburb (and foremost) writers, painters, documentarists, intellectuals, merchants and bankers, all in all, literate intellectuals. But roughly one out of 10 ‘Dutchies’ simply don’t know how to read and write! Yet, these assumed dumbos do something with the Internet, I presume, at least according to statistics. Are they only looking at pictures, or what?

As a pedigree marketer, I wonder what can be made out this latent paradox. Is it so that a fast minority of Internet users is literarily illiterate? And if the issue of illiteracy is a common yet taboo-sized issue, can it be altered? And, should it be?

If we compare the amount of visuals used in all different kind of media today with the amount of, say, twenty years ago, we observe an astonishing growth of pictures. For me, this trend raises associations with walking in medieval churches and looking at all the fine paintings on the walls. They show stories to an alleged illiterate audience (those old time comics were planned for the people then, not now).

In my marketing lectures I often say that the common medieval guy saw less visual messages in his entire life than a modern person sees in a day. Pictures are important nowadays. But pictures are not text. And people need understanding of text if they desire to write a SMS, an email, a blog entry; any form of participating in response facilitating media requires literacy. Yet, with apps like Twitter, how much text does one actually need? The answer: 140 characters. The rest is picture. But then again, every picture tells a story. Paradox revisited.

Written by Kees Winkel

July 28, 2010 at 11:54

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