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10 Things You Need To Know This Morning

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Morning News From the US via Business Insider by Jay Yarow :

Read more: http://www.businessinsider.com/10-things-you-need-to-know-this-morning-9-2011-8#ixzz1UXVNO0HE

Written by Kees Winkel

August 9, 2011 at 15:52

JOURNALISTS NOW USE TWITTER TO GAUGE THEIR SUCCESS

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This article titled “Journalists foster online communities” was written by Roy Greenslade, for guardian.co.uk on Thursday 21st July 2011 11.05 UTC

Community “management” has become an essential online journalistic skill, according to a survey into digital trends.

Evidently, an overwhelming number of editors and reporters now engage with their online audiences, and also manage them, within their own websites and also through other social media sites.

That’s one of the main findings of the third Broadgate Mainland digital trends survey, which was conducted among 100 British financial and business journalists.

It found that 81% of respondents are engaging on a regular basis with their digital readers, thus fostering online communities.

Among other findings:

* Twitter has grown in popularity over the past year, with one third to half of all journalists using it to monitor conversations, researching stories and chatting with friends and colleagues.

* The number of hits a story receives has become the most popular measure of success among journalists.

* Email remains the preferred method of pitches from PRs. Just under a fifth of journalists prefer speaking on the phone. Not one journalist said they would prefer to be pitched at through Twitter or LinkedIn.

Source: BroadgateMainland For a full copy of the report, email digitaltrends@broadgatemainland.com via PSFK: http://www.psfk.com/2011/07/journalists-now-use-twitter-to-gauge-their-success.html#ixzz1T9M578vJ

LinkedIn reaches 10 million members in India | LinkedIn Press Center

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Mumbai, India – June 20, 2011 – LinkedIn (NYSE:LNKD), the world’s largest professional network, announced today that more than ten million professionals now use the platform in India. Globally, LinkedIn has over 100 million professionals and continues to develop tools to help them become productive and successful. LinkedIn started its India operations in 2009 and a major part of the first year was dedicated to understanding professionals in India and educating members to leverage LinkedIn for career development. LinkedIn India also established a local leadership team to drive the company’s Marketing Solutions and Corporate Solutions businesses.

“We have focused our efforts on creating a great user experience for our members, which helps them understand the power of their professional network in developing their own professional brand.,” said Hari V. Krishnan, country manager of LinkedIn India. “As our members here continue to use LinkedIn for everything, from networking and gaining business insights to business development & jobs, we are committed to being the exchange which connects talent to opportunity in India.”

Members of LinkedIn India are using Answers, Groups and Polls to engage, collaborate and even grow business opportunities across the LinkedIn network. A number of brands in India, including Volkswagen, Jet Airways, CNN, ICICI Lombard and HopSim, see value in LinkedIn’s Marketing Solutions to target advertising campaigns at professionals across the board and build conversations about their brands with measurable and focused results. LinkedIn’s suite of Corporate Solutions have helped recruiters from blue chip companies like ING Vysya Bank, Genpact and HCL reduce cost and time per hire in identifying and recruiting some of India’s best talent.

via LinkedIn reaches 10 million members in India | LinkedIn Press Center.

Written by Kees Winkel

June 21, 2011 at 10:48

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BREAKING NEWS: Groupon to Go Public in Latest Major Social Media IPO | Mobile Marketing Watch

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Mobile Marketing Watch says: As widely anticipated, the social buying site Groupon is going public.

On Thursday, the company began the legal process with appropriate initial filings that will take the burgeoning brand to Wall Street.

The largest provider of online coupons plans to raise $750 million in an initial public offering, giving shareholders a potentially lucrative crack at the daily-deal market.

Investors have been fascinated with Groupon since the company turned down a reported $6 billion takeover bid from Google late in 2010.

If successful, Groupon’s IPO will be the second major digital brand to go public this year.

Just two weeks ago, LinkedIn’s IPO went much better than expected. On the first day of trading on Wall Street, shares of LinkedIn doubled in early trade.

LinkedIn priced its initial public offering at $45 a share the day before trading commenced. Twenty-four hours later, shares soared to $83 before topping off at $90. In the $90 range, LinkedIn’s value sits at roughly $8.5 billion.

Groupon, which will trade under the ticker “GRPN,” has tapped Morgan Stanley, Credit Suisse and Goldman Sachs as lead underwriters for the offering.

Despite high expectations for the iPO, it’s important to remember that Groupon still isn’t a profitable company relative to its grandiose expenses. And today’s filing by Groupon reflects that reality.

“We cannot be certain that we will be able to attain or increase profitability on a quarterly or annual basis,” the filing said.

via Groupon to Go Public in Latest Major Social Media IPO | Mobile Marketing Watch.

Written by Kees Winkel

June 3, 2011 at 16:59

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Does LinkedIn IPO Represent The Start of a Social Media Bubble on Wall Street? | Mobile Marketing Watch

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On Tuesday, news broke that LinkedIn had raised its pre-IPO price range, a move that drew no shortage of attention and raised eyebrows among avid market watchers already curious to see how Thursday’s LinkedIn IPO will turn out.

This morning, I had an opportunity to connect with Lee Simmons, editor of Hoovers, an IPO research service.

When asked if social media and its various genre titans will continue to have an impact on Wall Street, Simmons offered insight as to whether or not we’re entering a new social media bubble.

“My suspicion is that valuations like the kind we’re seeing with LinkedIn will eventually even out over the course of the year as more social media firms file to go public,” Simmons tells Mobile Marketing Watch.

via Does LinkedIn IPO Represent The Start of a Social Media Bubble on Wall Street? | Mobile Marketing Watch.

Written by Kees Winkel

May 19, 2011 at 12:13

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Rise of the Mobile Web > afaqs! news & features

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The use of mobile devices to access the internet is growing by leaps and bounds. What lies behind this surge? afaqs! explores.

Some revolutions take place quickly and silently. Take the case of the mobile web – accessing content such as websites, applications, videos and games through internet-connected mobile devices like web-capable mobile handsets or tablet computers. In just one year, the number of active mobile internet users (those who access the internet on mobile devices at least once a week) in India has jumped from 8 million to 25 million, as per an industry estimate.

It is not just about the number of users. Page views too have grown significantly. According to Opera Software (owner of the popular mobile browser, Opera Mobile) the total number of page-views went up by 337 per cent (on Opera Mobile) in the last 12 months, in India.

via Rise of the Mobile Web > afaqs! news & features.

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