An old acquaintance of mine, Marko Ahtisaari, is involved in Blyk, the new mobile operator in the UK, providing free 43 minutes talk and 217 text messages. This is a unique new approach. Branding is the key word. Check it out at Marko’s blog and also read the Economist’s article The Next Big Thing. Blyk is really something to follow.
Future Case
Crossmedia, Social Networks, Branding and finding new marketing and interaction tools
