Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Posts Tagged ‘smartphone

Stats

leave a comment »

Normally, I’m not really that much into statistics but today, as I stumbled upon my old post of 2 January 2011 ‘More than 7 trillion SMS messages will be sent in 2011’, I decide to check if that is actually the case. So, trying to find any information on the issue, I ran into these stats that are pretty nice, at least for me. Please don’t bug me with any remarks on reliability in general and the stats in particular. They are just indicators, not religion.

Here we go (source: Mobithinking.com) .

Top regions for penetration of 3G handsets according to Ovum. Looks like we’re all be having a smartphone by 2014. Mind you, that’s in two years. We’ll see. According to Morgan Stanley, as quoted in The Washington Post: “[Morgan Stanley’s] Internet analyst said she expects smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units sold”. She said this about a year ago and up to date, I have not found any reliable stats. Let’s just say that there is probably some truth in those words.

In this little darling, KPI’s are, of course, Key Performance Indicators. Mobile Operators like to talk in terms of subscribers, total revenues, monthly ARPU (average return per user), and monthly churn (In a general context, churn is a synonym for agitation or turnover).
Now, let’s see what the market will look like. CAGR is the Compound General Growth Rate is a business and investing specific term for the smoothed annualized gain of an investment over a given time period. (Wikipedia)

Next one. Who is the global leader? (No data available for 2011 yet).

Who said Nokia is dead? (By the way, have you seen my Nokia Lumia 800 yet? It is highly recommended).

So there we have it. One detail for me to remember is that the global market does not reflect the Dutch market. If we want to talk mobile business, including that part of the Creative Industry that covers the domain, let us look at the world. There is a lot of great business out here.

Last detail: how many sms messages were sent in 2011? If you know the answer, please comment on this post.

Written by Kees Winkel

December 28, 2011 at 10:27

Posted in 1

Tagged with , , , ,

Nokia, others see smartphone sales boost during holidays in India

leave a comment »

Smartphone sales set Nokia’s cash registers ringing this past Deepawali in India, with the company reportedly having sold about ₹ 400 crore’s ($81 million) worth of phones. The report comes from HCL Infosystems, which manages over 50% of Nokia’s distribution network in India, according to the business daily The Economic Times.

Nokia sold over 1.5 million handsets in just four days before the national Hindu festival of Deepawali, which has traditionally been the highlight of the year for holiday shoppers on the bargain hunt. Its sales volume was up by 33% from the Diwali shopping season last year and the average selling price (ASP) had gone up by 13% due to the higher percentage of smartphone sales. An earlier report already has us expecting Nokia to make a big splash with its Lumia range of smartphones in India later this year.

Nokia wasn’t the only one to benefit from the surge in popularity of smartphones, however, as rival Samsung saw a sales bump of over 50% over the same period, and doubled its revenues. Company executives noted that smartphones had indeed accounted for a larger portion of the total sales volume than last year.

Sony Ericsson and LG Electronics report having seen similar boosts in the sales of their respective smartphone lines, though neither company revealed their exact figures to the publication. Domestic players like Micromax, however, did not see any notable increase in sales of its phones, owing primarily to the raised prices of their handsets due to the weakness of the Indian Rupee against the US Dollar.

Numbers from research firm IDC revealed that Nokia retained its top spot with a 25% share in the overall mobile phone market and a 45.8% share of all the smartphones sold, and that’s excluding the handsets that it manufactures in India. Samsung is in second place with a 15% overall market share and a 21% share of the smartphone pie.

via Nokia, others see smartphone sales boost during holidays in India.

Written by Kees Winkel

November 3, 2011 at 09:50

Posted in 1

Tagged with , , ,

Microsoft spends millions on training as HTC shows Windows Phones

leave a comment »

FA show gives glimpse of new HTC Titan and Radar phones running Windows Phone Mango to arrive in October as marketing head says 20% market share forecasts are conservative

htc-radar

The new HTC Radar, which will run the Windows Phone Mango OS

Microsoft is investing millions of dollars in training “hundreds” of sales staff for phone companies worldwide to encourage them to sell devices running its Windows Phone operating system, as the company tries to catch up in the smartphone market.

The news came as Taiwan’s HTC unveiled two new smartphones on Thursday – called Titan and Radar – which are based on Mango, the next update to Windows Phone, and said that they will be available from October. They will almost certainly be the first using the Windows Phone 7.5 software to be available in Europe.

The Titan model will be priced somewhat above Apple‘s iPhone but carries a wider 4.7in display. The HTC Radar phone will be priced at similar levels to other smartphones.

Achim Berg, Microsoft’s head of Windows Phone marketing, told Bloomberg that forecasts by market analysts that the operating system will have a 20% share by 2015 are conservative – even though it is languishing with a 1.6% world market share in the second quarter of the year according to the analysts Gartner.

“This is a completely new platform, it takes time,” Berg told Bloomberg. “It took time with Android, it took time with Apple. We have to show that we’re very capable and that we have the fastest and easiest phone.” Part of that effort will involve tutoring shop staff selling the handsets in how to show off the phones to best effect.

Other analysts say that Windows Phone has a mountain to climb in order to reach the aim expressed by Stephen Elop, chief executive of Nokia – which will use Windows Phone in forthcoming smartphones – of becoming the “third ecosystem” in the field alongside Google’s Android and Apple’s iOS.

Horace Dediu, a former Nokia executive who now runs the independent consultancy Asymco, noted that in the US Android and iOS phones cumulatively outnumber Windows Phone devices – which there have a 4.5% share – by 12 to one: “To become the largest mobile platform in the US, as some analysts are predicting, Microsoft has a 12:1 disadvantage that looks to continue to grow. Those are some pretty tough odds.”

But Microsoft is undaunted. “I am confident on Q3. We see a strong Q4,” Florian Seiche, head of HTC’s business in Europe, Middle East and Africa, told Reuters at the IFA consumer electronics show in Berlin. He said good demand for its latest models was continuing, despite macroeconomic worries and longer replacement cycles in some countries.

On 29 July, HTC gave a better than expected forecast for the third quarter, estimating sales of all its phones – which includes both Android and Windows Phone smarpthones – would double from a year ago to 13.5m, while its gross margin would be around 28%, down from 29-30% in previous quarters.

HTC’s shares have fallen as much as 40% from their peak in April because of the slowing growth, courtroom fights with Apple over patents and stiff competition. Microsoft has also won a per-handset payment – believed to be around $5 (£3) – for each Android handset HTC ships after claiming that HTC’s Android phones infringe its patents.

Analysts say HTC needs new markets to sustain growth and will have to call again on the speed and innovation that turned the once obscure Taiwanese company into a global brand in five years and propelled its market value beyond that of Nokia this year.

“HTC will be hoping the heightened awareness of Windows Phone as a result of Nokia cosying up to Microsoft will help kick-start interest in these new phones after the dismal reception of Windows Phone this time last year,” said Ben Wood, head of research at CCS Insight.

Nokia, still the world’s largest cellphone vendor by volume, has decided to dump its own Symbian software in favour of Windows Phone. The first devices, running Mango, are expected later this autumn, but analysts think that it will not be before late spring next year that the Finnish company will have a range of handsets with which to target the market. Meanwhile, the company fell into loss in the last quarter, and that is not expected to improve this year.

Microsoft first announced Windows Phone in February 2010, ditching its longstanding Windows Mobile operating system in the face of competition from Apple’s iPhone and Google’s Android. Windows Phone was launched in October 2010, but the company has given few details about how many handset licences have been sold as market figures have suggested a slow start.

Written by Kees Winkel

September 3, 2011 at 10:57

Posted in 1

Tagged with , , , , ,

Advertiser Interest in Android Lags Market

with 2 comments

eMarketer says:

Brands continue to focus on marketing to iPhone owners

The iPhone was a media darling from the get-go, quickly surpassing earlier smartphones like the BlackBerry in terms of marketer interest and appearing in the pockets and purses of creatives around the country. But Google’s Android operating system has since taken off, and its availability on a variety of devices by several manufacturers has helped it outpace the Apple devices this year.

Still, research shows that marketers continue to focus more on the iPhone. A Q2 2011 survey from media buying solutions provider STRATAfound that nearly 87% of US ad agencies considered the iPhone of great interest to their clients as an advertising venue. That was up more than 10 percentage points from Q1. Nearly half said their clients were also interested in advertising on the iPad.

Interest in Android was smaller. Just under two-thirds of clients wanted to direct their mobile campaigns toward Android devices, although that did represent a significant increase in interest since Q1.

Mobile Devices of Most Interest as a Channel for Advertising According to US Ad Agencies, Q1 & Q2 2011 (% of respondents)

Figures from The Nielsen Company show that while marketer interest in Android is on the rise, it still lags behind the market significantly. Among smartphone owners, 39% had a device running Android as of May 2011. Just 27% had a device running iOS, including iPhones and iPads.

US Smartphone Users, by OS, May 2011 (% of total)

The STRATA poll found that clients were focusing most of their mobile efforts on display advertising, with 44% of agencies reporting they were creating more mobile display ads than any other type, up from 37% in Q1. SMS advertising and rich media placements rounded out the top three, with rich media edging out location-based ads and apps.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.

Written by Kees Winkel

August 4, 2011 at 16:20

Posted in 1

Tagged with , ,

The future of check-ins? It’s complicated

leave a comment »

Geo-location check-in services such as Foursquare have been hugely popular in tech and new media circles in recent years. But will they catch on enough to make major consumer companies include them in their marketing budgets? A new market research study indicates that the answer may be no.

Check-in apps may not click with the mainstream

Women’s clothing brand Liz Claiborne recently commissioned a quantitative study of shoppers to find out how their customers use mobile commerce tools. While the majority of participants were enthusiastic about using some smartphone applications such as mobile coupons and product search, they were decidedly less bullish about social location apps. Only 30 percent of those polled saying they expected to use mobile check-in services while shopping more often in the future than they do right now.

In fact, out of the seven actions researchers asked about, mobile check-ins were the least popular:

Study conducted by Group SJR for Liz Claiborne Inc.

This may not bode well for check-in startups such as Foursquare, which recently talked of future plans to charge merchants money to offer deals at their shops. Liz Claiborne’s senior corporate communications VP Jane Randel said in a statement that her company is not exactly keen to spend money on a potentially ineffective service:

“Our research made clear that direct benefits are in – from deals to relevant information and content – while the value of check-ins is in question… The bottom line is that consumers are getting smarter about using their smart phones, and don’t want to mess with apps that don’t offer real rewards. If they’re going to have to pay to play, now merchants need to be smarter than ever and make sure the benefits provided to consumers outweigh the new Foursquare costs.”

Foursquare is up for the challenge

But the study’s findings are not likely to take check-in startups completely by surprise. For its part, Foursquare has acknowledged that people aren’t just checking in for the fun of it — they want deals to follow. Foursquare has recently inked partnership agreements with coupon sites including LivingSocial and Groupon to tie check-ins more directly with discounts. Going forward, Foursquare and its peers could probably stand to better communicate to potential users that check-ins are often accompanied by perks.

It also bears mention that people don’t always know what they want before they want it. Five or so years ago, many people dismissed new social media applications such as Twitter and Facebook as completely useless and destined for failure, and both services have since gone on to become household names. Foursquare recently closed on $50 million in new funding, so there are a good deal of smart people — with big money — who believe that check-ins have a bright future ahead.

Written by Kees Winkel

August 3, 2011 at 16:58

Posted in 1

Tagged with , , ,

Android This Week: Galaxy S2 vs iPhone; AT&T bakes Gingerbread, myTouch 4G Slide reviewed

with one comment

The next Android vs iOS battle is shaping up between two challengers in the U.S.: The upcoming Samsung Galaxy S 2 and anticipated next iPhone model. What makes this interesting is that comparisons between the two platforms are generally looked upon differently, depending on which platform you support.

Apple’s iOS handset sales are mainly generated from from one new model per year, although older models also contribute. Android sales are derived from a vast number of different phones using Google’s platform.

The U.S. is poised, however, to see these two companies go head to head. It’s expected that Apple will announce and release a new iPhone in August or September. Samsung introduced the Galaxy S 2 in May, spreading availability to many countries outside of the U.S. and claims 5 million sales in just 85 days.

Several U.S. versions of the Galaxy S 2, varying by carrier, are likely to launch within the next month or two, including at least one for AT&T that may have a hardware keyboard. AT&T accounted for more than 17 percent of all iPhone sales last quarter, so that particular battleground should prove interesting.

While all U.S. carriers have embraced Android, AT&T publicly renewed its commitment to Google’s platform this week. The second largest carrier said it will offer Android 2.3, also known as Gingerbread, for all Android handsets it launched in 2011, starting with the Motorola Atrix 4G. Five other handsets already earned a spot on the upgrade list, including the Samsung Captivate, which is last year’s Galaxy S model for AT&T; an then-impressive alternative to Apple’s iPhone.

Also impressive are this year’s Android phones; many of which bring either a faster processor, improved user interface, or high-quality camera sensor. T-Mobile’s myTouch 4G Slide gains all three of these features and impressed me over a two-week review period.

At 6.5 ounces, the phone is heavier than most smartphones, but the main reason is due to the 4-row QWERTY keyboard that hides under the 3.7-inch display. A 1.2 GHz dual-core chip keeps the phone moving along quickly and the wide aperture 8 megapixel camera is paired with smart software that supports a fast burst mode, HDR images and wide panoramic views.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

Written by Kees Winkel

July 31, 2011 at 11:48

Posted in 1

Tagged with , , , , , ,

Nokia 700 Zeta smartphone press photos leak – SlashGear

with one comment

Nokia is taking a beating in the smartphone and feature phone markets today. Nokia is hoping that Windows Phone will pull the company out of the tailspin it’s in with some smartphones that people are actually interested in. I still say Nokia should have went Android and hired some designers and engineers with vision to make phones that aren’t so darn boring. A new Nokia smartphone has leaked today called the Nokia 700 also known as the Zeta.

The phone just looks really plain to me. Maybe I am jaded by the cool factor of the iPhone and all the sweet Android smartphones on the market today. The 700 photos you see here are said to be leaked press shots and we don’t have much in the way of specs. The device is reported to have a 3.2-inch AMOLED screen, NFC, and a 1GHz processor.

The phone is also rumored to have a 5MP camera and run the Symbian Belle OS. What do you think about this device if the rumored specs are true? I’m feeling like the phone better be really cheap because nothing about it stands out in my mind, unless you are a Symbian lover.

via Nokia 700 Zeta smartphone press photos leak – SlashGear.

Written by Kees Winkel

July 6, 2011 at 13:55

Posted in 1

Tagged with , ,

Follow

Get every new post delivered to your Inbox.

Join 502 other followers

%d bloggers like this: