Posts Tagged ‘Twitter’
With the spectacular growth of Draw Something there’s been renewed chatter about whether Twitter is a viable platform for other products to grow on. Draw Some, after all, at least partly attributes their unprecedented growth to Twitter.
Will we finally be able to see a product grow and monetize with Twitter as its primary communication channel? Does Draw Some hold any lessons for other non-game products being able to use Twitter for growth and retention?
First, let’s establish what we need from a channel. To oversimplify, we want two things from “virality”:
1. The ability to acquire new users
2. The ability to retain current users
For example email offers both of these since I can invite a new user to the service, or bring a current user back by, say, letting them know that a friend just posted a picture of
them. But with notoriously bad CTRs on email its a crappy channel for both new and retained communication in most circumstances.
Communication for retaining users is often overlooked but incredibly critical. For example there was a long time where Facebook basically made it impossible to acquire new users through the feed because it would only show the item to people who had already installed that app. However the feed still was a critical channel. It just became something more akin to push messaging on an iPhone, a way to let people know to come back.
Through that lens we can look at Draw Something, as well as previous efforts like Spyhunter, and see where Twitter fits.
Twitter today feels like it can be a viable channel for user acquisition, for the right type of content that is tailored to be broadcast to strangers. After all, social games from Cafe World to Idle Worship are now allowing you to play with strangers on Facebook, which is far more tenuous a connection than the follower model of Twitter. Twitter, which thrives on the psychology of pride, can be a great outlet for things folks would be >proud of (ie a drawing) versus a beg need.
But it still feels particularly bad as a communication channel for retention. With Twitter seemingly slowly deprecating direct messaging, and throttling them regardless, there is no private way to message a friend that is akin to email or FB requests. And that means to get an appropriate volume your public twitter stream basically needs to be about that product, which very few people are willing to subjugate themselves to.
That just means it can be part of, just not all, of a product strategy. For instance an interesting thing about mobile is that you have a retention channel already, push messaging. So perhaps there will be a new wave of products that take advantage of channels like Twitter, Instagram, Path, and Pinterest for new user acqusition, and then use mobile push messaging (hopefully messages with meaning) that drive retention.
disclosure: Omgpop (makers of Draw Something) and Twitter are Spark portfolio companies
via OM Says: brinking. – Is Twitter now a viable platform?.
As the world welcomed the New Year or prepared for their New Years Eve celebrations, News Corp. CEO Rupert Murdoch decided not only would he make himself more accessible to the public, he would create himself a Twitter account.
You would be forgiven for thinking that Murdoch’s account, @rupertmurdoch, was a fake account; it has the default Twitter icon and the eight posted tweets on his account are ‘different’, to say the least.
However, the account has already been given Twitter’s stamp of approval, having been verified, and Twitter co-founder Jack Dorsey (and former employee Piers Morgan) have already welcomed the media mogul to the service:
Continue via Rupert Murdoch Joins Twitter.
Taken from TNW
It’s difficult to express how annoying the misuse of hashtags on Twitter is. While there are definitely some upsides to using the popular conversation-tracking feature, there are many of us on Twitter who either simply don’t understand how to use them appropriately, or think it’s funny to overuse them.
Inspired by recent hashtag fatigue, we’ve decided to help out our readers with this helpful do-and-don’t guide on the proper use of hashtags via Twitter. Enjoy.
Use hashtags to keep track of communities.
Some communities online are utilizing hashtags on Twitter to keep track of conversations going on within their group. Matthew Doucette, game producer at award winning indie game studio Xona Games, says he follows #XNA (XNA Game Studio) to keep up with what’s going on in independent game development.
Use hashtags to join a cause.
In the case of rallying the Internet together to support both positive and controversial causes, hashtags can be used to organize the conversation. Hacktivist group Anonymous, for example, previously used the tag #OpBart to keep track of conversation revolving around a peaceful (yet disruptive) protest being conducted in San Francisco, CA.
Hashtag keywords to encourage topic participation.
In some cases, Twitter users are adding hashtags to keywords like #Twitter in order to keep track of helpful tips being shared that pertain to Twitter. This is a great way to add to an existing pool of information without soaking up your 140 character limit to discuss what your tweet actually pertains to.
Run contests with hashtags.
Some companies and Twitter users craft hashtags to keep track of contest participants. By monitoring search results for those entering, they can keep track of who is actively engaging with the brand and who is not. Actually, this is one of the only ways to keep track of conversations on Twitter period (as Twitter isn’t currently keeping track of conversations for you).
#Hashtag #every #word #in #your #tweet.
Laura Devencenzi replies via Facebook, “[I hate] when people break up their sentence and each word has a hashtag. I mean come on man, don’t you realize it’s pointless to hashtag the word #the??? #I #hate #that #so #much.” So do we, Laura. So do we.
Another annoying instance of hashtags used incorrectly is when someone uses an entire sentence to mark a tweet. We can see this being hilarious in some instances, of course, but not everyone will see the humor or find value in this sort of hashtag misuse.
Do you know what that means? Of course you don’t. No one does. That’s because it’s nonsensical crap that no one understands, since some users tend to abbreviate long phrases with acronyms like the above. In this case, our acronym refers to using one long hashtag in a tweet.
#Twitter #OpBart #XNA
In one example, Twitter users will string together a series of popular hashtags in an attempt to be picked up by search and gather more followers. In most cases, the actual tweet has nothing to do with the hashtags being used, and the useless tweet only serves to dilute an otherwise helpful conversation.
That said …
Not everyone on the platform knows exactly how to use hashtags to properly track conversations or participate in discussion. In many cases, I’ve seen users completely leave out hashtags even when I specifically request that they use them. Whether this is because they don’t understand the tool or because they’re lazy, it’s hard to say.
Until Twitter can keep track of conversations in a more intuitive way, this is one of the mediums Twitter users are being forced to use to tag topics we’d like to follow on the service. Hopefully, the above will serve as a helpful do-and-don’t guide on how to properly use hashtags.
Have you seen any other interesting ways hashtags are being used on Twitter? What about more annoying examples? Sound off in the comments.
Taking their fight online, as a means of spreading awareness, Egyptians logged on to Twitter and Facebook yesterday in their first official e-protest against the inordinate number of Egyptian citizens who have been tried in the country’s military courts in the past 6 months.
Organized by the Alexandria branch of a group of activists who have been campaigning for months against military trials for civilians, the e-protest was slated to last one hour, but participants continued to tweet and post long after the hour was over.
On Twitter, the hashtag #NoMilTrials was chosen as a way of distinguishing the ‘e-protest.’
On Facebook, an event was created inviting users to participate by commenting on official governmental Facebook pages. The event itself received over 7,000 positive responses, while participants left an avalanche of thousands of comments on the social network.
Participation on Twitter was just as significant, with the hashtag reaching its highest peak yesterday, since it was first used in February.
Twitter has confirmed that it will meet with the UK Home Secretary on Thursday, after being called in for discussions over the role it played in the recent riots that blighted many parts of the country.
We reported last Friday that the UK government had finally set a date for the meeting with the major social networks, after promising to do so at an emergency meeting earlier this month.
With the date set for Thursday, 25th of August, only Facebook had initially confirmed that it was attending. But BlackBerry makers RIM later confirmed that it would attend, following the role its BlackBerry Messenger (BBM) services reportedly played in helping to organize the riots.
And now a Twitter spokesperson has confirmed to The Next Web that it too will have a representative at the meeting this Thursday, though no official statement was released other than that.
It will be interesting to learn what comes out of the meeting, though as I’ve written previously, I don’t expect there to be too many changes to the status quo.