Archive for December 2007
I came upon this request through my regular mail, firstname.lastname@example.org. This one was posted by Steve Smith through MediaPost Publications and I hope I am permitted to pass the word on. Let me quote the second section of Steve’s post.
“Clearly there is a need for a meeting of the tribes around behavioral targeting, even if the topic is amorphous. We would like your help in nailing BT down as a locus of conversation that best serves our audience of media buyers, content providers and interactive marketers. As people fish around BT from all different angles and at varied levels of expertise, it is not always easy to identify the pressing questions an audience most wants asked and answered. And so, as I move into the final stages of programming OMMA Behavioral for Feb. 12, I turn to our readers for some input. We want to make this a more interactive conference by soliciting questions and key topics from our readers that we can pose to our panelists during the day and also use to shape the panel agendas with our moderators. The panels will be outlined at the show site in a matter of days, but here are the general subjects to which you can direct questions. Send them to me at email@example.com and I will ask our moderators to include them on their agenda for their respective sessions”.
Steve’s blog is http://blogs.mediapost.com/behavioral_insider/?p=231. Go and have a look. It is interesting to me and I will follow this initiative.
An interseting post as a forerunner of sophistacated mobile and RFID technology:
Australia is the testing ground for a new service launched by Ticketmaster to enhance the security and efficiency of distributing tickets for events of all types. A mobile-ticket option will be available that will allow event-goers to have their tickets sent directly to their cell phone or mobile device via SMS, MMS, or WAP. The message they receive will have their ticket embedded in the form of a 2D barcode. The user can then present their cell phone to be scanned by handheld scanners at the entrance to the event. Read more at Mova Media.
Have you ever come to your room and looked at your monitor? How many stickis were, more or less randomly ordered, stuck on the screen? Quite a way of starting the day, huh?
A colleague of mine, Jelke de Boer, who’s experiencing the same problem, sent me a link with the answer, stickis.com. This it what it does.
You download the little tool and start posting stickis on blogs, sites, you name it. Depending on your settings, the owner of a site can read and or delete the little virtual yellow sticky paper. Otherwise, if you set the sitcki to be public, everyone can read your little post. You may add a link, a picture, viseo, sound, whatever. I think it is ingenious. It could even change the entire blogosphere as it is.
All of a sudden we have a new and powerful little tool to relate (communicate). Just imagine. You go to the homepage of your favorite news paper and stick a comment. I bet the editor is not going to be that happy. After all, it is his paper, you should only read it. Right? And then, if you want to contribute your remark, there’s always the paper’s forum. Right?
Sure. But why? Professional journalists don’t like to be criticized in public and on the spot. Their job is serious. Mass amateurism will only lead to shallowness. It takes a professional to tell us what has happened and how we should interpret that news. Right?
If a site is public, in my opinion it is the reader’s right to respond, react, revolt. Informing others almost always leads to reaction. Action – reaction. Fair enough. So now there’s this little tool that facilitates us to react and I think it’s great.