Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Social network penetration a PDF

with 2 comments

I use this PDF when lecturing about social networks and modern marketing approaches. You are free to use it as well or comment on it. I only ask you to send me a quick email.
The slide show is about how fast a marketer can penetrate into a network by only addressing 2% of the nodes, the so called hubs (see posting ‘Brand to community by using hubs in social networks). The graphs about the penetration were done by a researcher of the Helsinki University of Technology, a couple of years ago. I’m sorry to say that I forgot his name. The experiment was a laboratory set up, using 150 nodes (as seems to be a key amount of notes in a SN). I’m hoping to prove that this is right in my research about mentality approach which will start early January 2008. Enjoy. Social Networks 


Written by Kees Winkel

December 8, 2007 at 11:48

Posted in Uncategorized

Tagged with , , , ,

2 Responses

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  1. Hi

    How can I get that PDFs


    September 4, 2011 at 13:00

    • Just click on the last two words that say Social Networks. The PDF is in Dutch though.
      Good luck,

      Kees Winkel

      September 4, 2011 at 13:03

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