Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Research Group Crossmedia Contents now officially in business

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Last Thursday, Dr. Harry van Vliet, lector with the Research Group Crossmedia Content of our faculty was inaugurated and gave his ‘public lesson’ (maiden speech) ‘Idola of the Crossmedia’. Finally, our research group is now official and, along with my colleague research fellows, I congratulate Harry with his appointment. Here is a brief excerpt of his speech. 

The possibilities to consume information have expanded considerably over the last few years. The Internet and mobile phones are the vanvlietpenn.jpgbest examples. More and more, different media are used next to each other. The same television show can be seen on television, via the Internet and on your cell phone. This phenomenon we call crossmedia. The Research Group’s assignment is to put into practice new insights in the field of crossmedia. It is a broad field mainly because digitization has a fundamental impact in many sectors. The research group – as part of the Lecturate (readership) of crossmedia – chooses four fields of coverage: media, cultural heritage, e-learning and marketing. Besides this, there are three more generic questions that are leading in our research: the question of the added value of crossmedia, the question of user experience in crossmedia and the question of crossmedia literacy. The research group conducts research on the tangent place of the application areas and the generic research questions with a direct line to education. 

If you are interested in the research group, please visit http://www.crossmedialab.nl/. We’d appreciate your input (sit on-line since 10 January 2008. (picture by Jan Willem Groen)


Written by Kees Winkel

January 12, 2008 at 11:38

One Response

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  1. De Nieuwe Reporter en Crossmedialog.nl hebben hier uiteindelijk ook aandacht aan besteed (wel een beetje aan de late kant echter):


    January 23, 2008 at 20:35

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