Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

CRTC imposes cross-media ownership restrictions

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I came across this article on cbc.ca, the Canadian Broadcasting Company. Apparently there is a lot of discussion over there about crossmedia ownership. I am interested in this topic. As we see a shift from company-controlled customer ownership to empowered prosumers, I wonder if the traditional media industry can wants to find answers on what they may call the behaviour of rebellious bunch of their consumers. As people get i nto user generated content provision more and more and using their own media, the media industry may ask itself when their ‘ownership’ is still a valid concept. Current shiftings sure raise the question of hegonomy. Here’s the introduction (CRTC is Canada‘s regulator for telecoms, radio and television services). The CRTC has brought in new regulations to restrict cross-media ownership as a way of ensuring a diversity of editorial voices in the same market.The broadcast regulator said on Tuesday that, in future, a person or entity will be permitted to control only two of the three types of media outlets — radio, TV, or newspapers — in a single market.In other words, a media group that already owned a local radio station and a local television station would likely have to sell one of those broadcast outlets if it wanted to buy a local newspaper in the same market.The CRTC also said it would impose limits on the ownership of broadcasting licences so that one party would not control more than 45 per cent of the total television audience share as a result of a merger or acquisition.It also said it would not approve transactions between cable or satellite delivery providers that would allow one entity to effectively control the delivery of programming in a market.That would prevent the country’s two main satellite TV distributors — Bell ExpressVu and Star Choice — from merging.

Read more at CBC’s page.



Written by Kees Winkel

February 20, 2008 at 11:18

Posted in 1

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