Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Ben is back

with 2 comments

If you have lived in The Netherlands for more than five years, you might be acquainted with the brand called ‘Ben’. Five years ago, this mobile operator was a strong consumer brand as a fighter operator, focusing on young people. To many, the campaigns are still known. Kesselskramer, the creative communication agency, did the black and white (with light blue as the only support color). Ben means ‘to be’ in Dutch. It is also a name. This brand name really was bull’s eye as it proved to be extremely campaignable. I was sort of sad that it disappeared – I was one of Ben’s dedicated followers – but did not think too much of it as I was living in Finland and using the local operator Kolumbus at the time.Now, for the audiences, Ben is back. And guess what, same campaign, same colors, same magic, provided by KesselsKramer.

Ben’s business concept has changed since then. Now you can only get prepaid subscriptions through their web site and it’s only prepaid. Ben targets everyone who is basically only interested in using the cell phone as a phone, so only verbal communication and SMS. Interesting. Anyway. Ben’s campaign is fantastic and quite crossmedial. Check it out at Ben’s site and click ‘Ben benieuwd’.


Written by Kees Winkel

March 7, 2008 at 16:07

2 Responses

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  1. Hiya, I’m really glad I’ve found this info. Nowadays bloggers publish just about gossips and web and this is actually frustrating. A good site with exciting content, this is what I need. Thank you for keeping this website, I will be visiting it. Do you do newsletters? Can not find it.


    August 10, 2011 at 05:37

    • Sorry, no news letters. You may subscribe to the email service though. It’s in the side bar.

      Kees Winkel

      August 10, 2011 at 09:59

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