More than 7 trillion SMS messages will be sent in 2011
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A study by ABI Research finds that consumers worldwide will send more than 7 trillion SMS messages in 2011, indicating a huge opportunity for marketers.
The study found that messaging is more prevalent among younger subscribers, and as they replace older subscribers, messaging will get a further boost. According to ABI, messaging includes four types of communication: SMS, MMS, mobile email and instant messaging.
“The key finding is the astounding number of SMS that gets sent annually,” said Neil Strother, practice director at ABI Research, Oyster Bay, NY. “Trillions of messages are sent across billions of mobile phones.t is the key communication tool of the modern era,” he said. “It is a great place for marketers to communicate with consumers.
“Marketers get consumers to spark the conversation via messages based on a trigger or keyword. With SMS, you can connect the consumer to other media such as a video.”
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies.
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