Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

WPP rolls out interactive agency specializing in mcommerce strategies

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The guys from World Plastic Products Digital must have great contacts in Mobile Commerce Daily dot com. WPP Digital’s new setup Possible is pushed into the market as a new and holistic approach towards m-commerce. I wonder if MCD is paid for. Anyway, whatever the rhetorical specie of Possible’s leader mumbles, one thing is to be observed: chain agencies are trying to regain control over the advertising market. Can’t really blame them: click here for the interview with Eric Breitbard, Possible’s senior VP in New York.



Written by Kees Winkel

February 20, 2011 at 11:06

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