WPP rolls out interactive agency specializing in mcommerce strategies
The guys from World Plastic Products Digital must have great contacts in Mobile Commerce Daily dot com. WPP Digital’s new setup Possible is pushed into the market as a new and holistic approach towards m-commerce. I wonder if MCD is paid for. Anyway, whatever the rhetorical specie of Possible’s leader mumbles, one thing is to be observed: chain agencies are trying to regain control over the advertising market. Can’t really blame them: click here for the interview with Eric Breitbard, Possible’s senior VP in New York.