Trends and data for the three screens – TV, Internet and mobile
U.S. online ad spending in 2010 is projected to have reached a record $25.8 billion, up nearly 14 percent from 2009. This is the first year that more money was spent on online advertising than in newspapers and leaves the online industry second to television in terms of annual ad spend.
Advertising growth online is fueled by audience trends and ROI, and the statistics show that consumers are spending an increasing amount of time online and using mobile devices, as Colin Knudsen and Chris Ensley report in their column in today’s Mobile Commerce Daily. Read and comprehend the dazzling figures from the US and just imagine what the numbers for Europe might be.