Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Mobile vs. online ad campaigns: Leveraging differences

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The vast new profit streams of the mobile world can become an important opportunity for direct response advertisers. The creation of successful mobile campaigns requires a combination of the knowledge that has already been accumulated in the world of result-based online marketing together with a thorough understanding of the differences, limitations and options provided by the mobile platform says Inbar Chap in her story. A must read for mobile marketers.

 

Written by Kees Winkel

April 5, 2011 at 10:02

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