Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Value creation for companies and brands

leave a comment »

f you are interested in how companies and brands can create value, I suggest you read this article from the Journal of Marketing. The American researchers Schau, Muñiz and Arnould describe how collective behavior of people in online brand communities may create brand value.This is the PDF: “how brand communities create value

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s