Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Why “The Check-In” will live on in 2011 and beyond

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An anonymous author on Read Write Web recently proclaimed the death of the Check-In in 2011, pointing to factors such as falling numbers on Foursquare and modest check-ins on Facebook Places as indicators of the decline in interest among users. At the time this caused a bit of a stir among the blogging community and Shel Holtz responded with a balanced look at how the check-in isn’t changing, but evolving. Despite long being critical of location based services and the very concept of checking-in, I’m going to say that 2011 could be the year that the check-in arrives, albeit differently to how we thought it might look. Read the whole Next Web story here. Why.


Written by Kees Winkel

May 7, 2011 at 08:36

Posted in 1

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