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Tommy Hilfiger tries on augmented reality fitting room – Mobile Commerce – Multichannel retail support

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Mobile Commerce Daily: Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection.

The augmented reality fitting room helps extends the reach of the campaign for Prep World by giving anyone with a mobile phone who is close to a Tommy Hilfiger pop-up store the ability to engage with the brand in a unique way. Users can superimpose clothing from the collection onto themselves using the phone’s camera.

via Tommy Hilfiger tries on augmented reality fitting room – Mobile Commerce – Multichannel retail support.

Written by Kees Winkel

May 9, 2011 at 09:16

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