Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Why digital signage and mobility are the future of marketing – Mobile Commerce Daily – Columns

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When historians look back on this commercial and cultural period, they will likely describe it as a time when the barriers between the physical and digital experience began to erode.

One of the hallmarks of this period will be the blurring of the lines between marketing channels, and the convergence and evolution into something new.

Today, location awareness and mobility have added context to even the most ordinary actions, while social media and the mobile Web have added a layer of immediate human connection to seemingly straightforward commercial transactions.

via Why digital signage and mobility are the future of marketing – Mobile Commerce Daily – Columns.

Written by Kees Winkel

May 9, 2011 at 09:43

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