Reaching affluent consumers via mobile – Mobile Commerce Daily – Columns
Luxury brands know better than anyone that affluent consumers are highly particular about the things that they purchase.
Whether it is this season’s new Christian Louboutin pumps or that straight-off-the-showroom-floor M Series BMW, affluent customers usually know exactly what they want. The same can be said for the ways in which they shop.
As early adopters who place value in being among the first to have a coveted item, affluent U.S. consumers are more likely to carry a smartphone or tablet.