Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Reaching affluent consumers via mobile – Mobile Commerce Daily – Columns

with one comment

Luxury brands know better than anyone that affluent consumers are highly particular about the things that they purchase.

Whether it is this season’s new Christian Louboutin pumps or that straight-off-the-showroom-floor M Series BMW, affluent customers usually know exactly what they want. The same can be said for the ways in which they shop.

As early adopters who place value in being among the first to have a coveted item, affluent U.S. consumers are more likely to carry a smartphone or tablet.

via Reaching affluent consumers via mobile – Mobile Commerce Daily – Columns.

Written by Kees Winkel

May 10, 2011 at 13:05

One Response

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  1. Exactly what I was looking for, regards for putting up. “Pardon one offense, and you encourage the commission of many.” by Publilius Syrus.

    Crysta Marszalek

    October 2, 2011 at 04:40


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