7-Eleven drives consumers in-store via mobile challenge promotion – Mobile Commerce Daily – Applications
here’s a nice one:
7-Eleven is driving “Hangover Part II” fans to its locations and letting them compete in mobile challenges to win prizes such as a trip to Las Vegas.
The company is letting consumers compete in challenges using the Scvngr mobile application. Consumers can check into participating 7-Eleven locations to participate.
“To drive awareness and sales of our 7-Eleven® stores® new, refillable Super Big Gulp® cups with characters from the Hangover Part 2,” said Margaret Chabris, spokeswoman for 7-Eleven, Dallas.
“We can accomplish this by communicating with on-the-go consumers and providing them the opportunity to win prizes by visiting a 7-Eleven store,” she said.