Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

7-Eleven drives consumers in-store via mobile challenge promotion – Mobile Commerce Daily – Applications

leave a comment »

here’s a nice one:

7-Eleven is driving “Hangover Part II” fans to its locations and letting them compete in mobile challenges to win prizes such as a trip to Las Vegas.

The company is letting consumers compete in challenges using the Scvngr mobile application. Consumers can check into participating 7-Eleven locations to participate.

“To drive awareness and sales of our 7-Eleven® stores® new, refillable Super Big Gulp® cups with characters from the Hangover Part 2,” said Margaret Chabris, spokeswoman for 7-Eleven, Dallas.

“We can accomplish this by communicating with on-the-go consumers and providing them the opportunity to win prizes by visiting a 7-Eleven store,” she said.

via 7-Eleven drives consumers in-store via mobile challenge promotion – Mobile Commerce Daily – Applications.

Written by Kees Winkel

May 11, 2011 at 12:01

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s