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Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Optimizing the mobile media matrix – Mobile Commerce Daily – Columns

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Mobile is introducing greater complexity than marketers have seen, faster than they are ready to handle it.

While the “mobile media matrix” is not as sinister as the matrix of film legend, I predict it will become a disruptive enemy of businesses that do not choose to be its friend.

via Optimizing the mobile media matrix – Mobile Commerce Daily – Columns.

Written by Kees Winkel

May 11, 2011 at 10:04

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