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Viewpoint: U.S. Military Abuses Social Media | CMO Strategy – Advertising Age

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I really want to shart this with you.

British newspapers reported in mid-March that the American military plans to manipulate social-media sites by flooding them with fake identities and propaganda intended to counter Islamic extremism. They’ve been working on it for a while. General David Petraeus told Congress last year that such activities were intended to “…ensure that credible voices in the region are heard.” You can read about it here.

You should care, as a marketing leader, and as a citizen.

This is dumb political strategy. It’s like the government announcing that it’s going to use advertising to lie to people, or issue a budget that proudly flaunts accounting standards. Our military has told the world that it plans to violate our oath in the court of public opinion. The practitioners of any industry so insulted would step up and not only explain why it won’t work, but decry such sinister misuse of their tools. Lawsuits would be filed. Details demanded. Maybe they’d volunteer constructive alternatives.

What have we heard from the social-media lobby? A yawning silence. My hope is that they don’t know what’s going on (though it would be odd that all those highfalutin monitoring mechanisms could miss it). My fear is that they just don’t care or, worse, don’t see a problem.

via Viewpoint: U.S. Military Abuses Social Media | CMO Strategy – Advertising Age.

Written by Kees Winkel

May 11, 2011 at 17:35

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