Feed Social Media Insight Back Into Your Business: Online Collaboration «
So, you have a social media presence. Perhaps you even have some tools in place to measure your team’s activity and interactions through social channels. That’s great! But how can you feed what you learn from social media interactions back into your team’s work effort?
Social media needn’t be an end in itself. It’s one thing to “engage” and “lead thinking” in your social network. But social media really starts having a direct benefit when you can tap into the information it’s providing you and feed it back into your business, and your team.
One way to look at the social media picture is to ask the team members who use and manage your social media presence two basic questions.