Media Feuds: Facebook vs. Google and Gawker vs. Roger Ailes | MediaWorks – Advertising Age
In a high-tech case of pot-calling-the-kettle-black, Facebook was outed this week for attempting to plant commentary critical of Google and its loosey-goosey approach to its users’ privacy. For this foreshadowing of the coming war between the lords of search and social, we can thank two folks. The first is Chris Soghoian, who posted an email from Facebook’s PR firm, Burson-Marsteller, attemping to get him to author — or at least slap his name on — an anti-Google piece. Here’s Burson-Marsteller:
In light of the recent agreement between the government and Google, Congress and the FTC must immediately investigate this latest violation of online privacy. The American people must be made aware of the now immediate intrusions into their deeply personal lives Google is cataloging and broadcasting every minute of every day — without their permission. I’m happy to help place the op-ed and assist in the drafting, if needed. For media targets, I was thinking about the Washington Post, Politico, The Hill, Roll Call or the Huffington Post.
The second is The Daily Beast’s Dan Lyons, who, in connecting Facebook to the smear campaign, called the Burson-Marsteller execs “two guys from one of the biggest and best-known PR agencies in the world, blustering around Silicon Valley like a pair of Keystone Kops.” It was a great scoop, though I couldn’t help but wish for more specifics on the evidence that Mr. Lyons adduced to convince Facebook to come clean.