What’s in a Name? 4 More Companies Go After the App Store Trademark: Apple News, Tips and Reviews «
Apple’s App Store trademark is under siege, and four more companies joined the fight to have it declared invalid in the European Union Thursday, according to Bloomberg. Microsoft, Nokia, Sony Ericsson and HTC all filed applications separately with the EU trademark agency yesterday in pursuit of that goal. The agency is the first step in a lengthy process that could be appealed many times, and might eventually make its way up to the top EU court in Luxembourg.
The four companies join Amazon, which filed its own opposition to Apple’s two EU trademarks (“APP STORE” and “APPSTORE”) back in mid April. Amazon has also argued that the trademark is invalid in the U.S., after being sued by Apple for trademark infringement f0llowing the launch of its own Appstore for Android devices.