Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Seth Godin’s list of human reasoning

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Godin today published his little list of what people want. I agree. It goes like this:

  • notice me
  • like me
  • touch me
  • do what I say
  • miss me if I’m gone

The list looks a bit like the one I wrote a couple of years ago in the booklet ‘Vision, Mission, Compassion’; a list of what people think when buying something:

  • does it meet my demands of quality
  • does it give me a good feeling
  • does it fit my ‘self-image’
  • does it fit my peers
Lists like these help organize our thoughts. I love them.

Written by Kees Winkel

May 14, 2011 at 10:51

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