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Google Adds News Near You — Newspapers Still Nowhere: Tech News and Analysis «

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An announcement from Google on Friday that it has added a feature called “News Near You” to the mobile version of its news platform isn’t that surprising; the regular web version of Google News has had a similar feature since 2008. But the move is another step toward offering news that is personally relevant to readers, something newspapers and other media outlets continue to struggle with. As more people consume news and other content on mobile devices, location is becoming a bigger part of the picture, but most traditional news entities are stuck on the desktop.

The idea behind the new Google News mobile feature is pretty simple. You allow the service to use your location — which your iPhone or Android device already knows, thanks to GPS and cellular network triangulation — and then Google selects from stories of interest that are close to you geographically. You can also do the same kind of selection by topic you would with the regular desktop interface, but the location aspect adds another dimension to the news.

via Google Adds News Near You — Newspapers Still Nowhere: Tech News and Analysis «.

Written by Kees Winkel

May 15, 2011 at 14:39

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