MasterCard Survey Reveals Two-Thirds of Customers Now Receptive to Mobile Payments | Mobile Marketing Watch
MasterCard survey, customers are poised to rapidly embrace mobile payments systems.
The survey in question reveals that consumers, particularly “trend-setting 18-34 year-olds,” are more than receptive to mobile phone payments.
“Consumers are now poised for the next step,” MasterCard announced, pointing to the emergent use of smartphones as mobile wallets.
Conducted by Kelton Research, the study shows 62% of Americans who use a mobile phone would be open to using their device to make purchases.
“Consumers are already living a mobile lifestyle so using their phones to make payments on a daily basis is a natural next step,” said Mung Ki Woo, group executive, mobile at MasterCard Worldwide. “2011 is the beginning of the NFC mobile payments era, and consumers are eager to get their hands on the first commercial deployments in the U.S.”