Want To Get Rewards For Going Out? Good, Because LoSo Wants To Find You Free Drinks
It seems LoSo has found a way of mashing up some real nice issues around location based services , social media and entertainment. Check it out.
’ll bet that got your attention. Finally, an app that wants to buy you a drink. Well, not exactly, but it’s the next best thing. LoSo is a location-based social media app for the iPhone that re-launches today to bring the best parts of Foursquare, Yelp, and OpenTable together in one app for your mobile phone. An ambitious goal, yes, but to counterbalance that, LoSo is targeting a very specific market: your local restaurants and bars. So, on the one hand, LoSo is addressing a problem cited by many small businesses in using Groupon: They’re happy to have a blast of new customers taking advantage of a big discount, but they want to see loyalty, not single-serving customers. And, on the other hand, LoSo wants you to be rewarded for doing just that: By being (or becoming) a loyal customer at your favorite local eatery or watering hole.
While this may not be a “new” idea, it’s worth checking out. In a nutshell, LoSo is taking the better parts of the aforementioned services (and, maybe Citysearch) to create a realtime guide for going out on the town. Currently, the app offers 200K realtime feeds for 700K local bars and restaurants, allowing you to see happy hours, drink specials, dinner specials, what bands are playing, and more. LoSo ranks these eateries and bars according to total number of checkins, so you can get a sense of which place has the most activity.
Taking a page from Foursquare, LoSo encourages users to checkin from their favorite spots, pooling these checkins in live Twitter and Facebook-like feeds, which you can get a sense of from the screenshots above. By clicking “IMHere”, you can show your friends where you are, as pins drop down on a Google Map to display your current location. You can navigate this interactive map of local venues and leave posts that tell your friends where you are.