It looks like the next big thing is going on right now.
By Hamilton Chan: Smartphones have quickly become powerful tools for brands and marketers to interact and engage with consumers.
Mobile applications have especially paved the way in mobile marketing strategies, allowing brands to reach their audiences through branded apps and other in-app mobile advertising opportunities.
A new generation of interactive mobile technologies has recently entered the scene that allows us to link real world and digital experiences and communication, among them near field communication (NFC), quick response (QR) codes and location-based services.
These technologies are all driving new channels of interaction between businesses and customers in real-time, context-sensitive environments.
While there is room for all of these technologies to transform how businesses can reach consumers, competing markets and inherent weaknesses within each technology could hinder mainstream adoption.
With this in mind, what should marketers consider before diving into these real-world linking technologies?
via Next wave of mobile marketing: NFC, QR codes and location-based technology – Mobile Commerce Daily – Columns.