Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Next wave of mobile marketing: NFC, QR codes and location-based technology – Mobile Commerce Daily – Columns

leave a comment »

It looks like the next big thing is going on right now.

By Hamilton Chan: Smartphones have quickly become powerful tools for brands and marketers to interact and engage with consumers.

Mobile applications have especially paved the way in mobile marketing strategies, allowing brands to reach their audiences through branded apps and other in-app mobile advertising opportunities.

A new generation of interactive mobile technologies has recently entered the scene that allows us to link real world and digital experiences and communication, among them near field communication (NFC), quick response (QR) codes and location-based services.

These technologies are all driving new channels of interaction between businesses and customers in real-time, context-sensitive environments.

While there is room for all of these technologies to transform how businesses can reach consumers, competing markets and inherent weaknesses within each technology could hinder mainstream adoption.

With this in mind, what should marketers consider before diving into these real-world linking technologies?

via Next wave of mobile marketing: NFC, QR codes and location-based technology – Mobile Commerce Daily – Columns.

Written by Kees Winkel

May 26, 2011 at 09:14

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s