Report: Apple’s Cloud Music Service Will Mirror and Augment Your Library Apple News, Tips and Reviews
Apple’s hard work at winning over record labels may well be rewarded, according to Bloomberg BusinessWeek. The publication says Apple’s upcoming cloud music service will offer the ability to scan your hard drive, and then mirror your music collection on its own servers, according to three people “briefed on the talks” between Apple and the labels. Not only that, but if some of your tracks are of poor quality, Apple’s service would automatically replace it with a better version, the sources said.
If accurate, these reports describe a service that would have a weighty advantage over the recently released competitors from Amazon and Google. Both of those require users to upload their collections before making music available in the cloud, although Amazon makes new music purchased through its MP3 store available automatically on the web. Apple’s method would save those with existing music libraries huge amounts of time.
But time isn’t the advantage to Apple’s service. According to BusinessWeek, the scanning process wouldn’t differentiate between music acquired from legitimate and illegitimate sources — meaning even tracks downloaded illegally would be mirrored in the cloud, and even upgraded depending on the track’s quality.
Why would the music industry agree to a service that basically rewards pirates? Because Apple’s service won’t be free, says BusinessWeek. It will likely incur a monthly cost, since the licensing fees Apple would have to pay for the arrangement described above would be enormous. But if labels are getting a chunk of revenue partially derived from pirated music, they’re actually reclaiming some of the original loss on that theft.