Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

What should Apple buy with their billions? A carrier. – Apple

leave a comment »

Apple has a lot of cash. As of Q2, 2011 Apple has over $654 billion dollars worth of cash reserves. This is uncharacteristically high for a company of Apple’s size and it has led to an enormous amount of speculation as to its intended purpose among tech pundits and fans alike.

The only thing that’s for sure is that whatever it is, it won’t be small.

Over a year ago, when Apple’s cash pile was already huge, if not as big as it is now, CEO Steve Jobs justified the company holding on to all of that cash, stating, “When we think about big, bold things, we know that if we needed to acquire something, a piece of the puzzle, to make something big and bold a reality, we could write a check for it.”

As far as I’m concerned there is only one thing that could be totally game-changing for Apple’s main business, iOS devices, at this point: total freedom from the carriers. The only way to ensure this is for Apple to create its own carrier. A carrier that serves iOS devices with an always-on data connection that allows them to take advantage of their features in a way that the current carrier system never could. Let’s call it AppleNet.

via What should Apple buy with their billions? A carrier. – Apple.


Written by Kees Winkel

May 30, 2011 at 08:16

Posted in 1

Tagged with , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s