How Much Big Corporations Spend On Ads
Hewlett-Packard spent $1 billion on advertising, 2010 Revenue: $126 billion
Percentage of revenue spent on advertising: 0.7%
With the tagline “Let’s do amazing,” HP featured a campaign of 30-second spots with Flight of the Conchords‘ Rhys Darby talking to celebrities and professionals, like rap artist Dr. Dre and photographer Annie Leibovitz, who use HP software to create or promote their businesses.
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