Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

How Much Big Corporations Spend On Ads

leave a comment »

Hewlett-Packard spent $1 billion on advertising, 2010 Revenue: $126 billion

Percentage of revenue spent on advertising: 0.7%

With the tagline “Let’s do amazing,” HP featured a campaign of 30-second spots with Flight of the Conchords‘ Rhys Darby talking to celebrities and professionals, like rap artist Dr. Dre and photographer Annie Leibovitz, who use HP software to create or promote their businesses.

Get the whole story right here: How Much Big Corporations Spend On Ads.

Written by Kees Winkel

June 6, 2011 at 21:54

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s