Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

How Much Big Corporations Spend On Ads

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Hewlett-Packard spent $1 billion on advertising, 2010 Revenue: $126 billion

Percentage of revenue spent on advertising: 0.7%

With the tagline “Let’s do amazing,” HP featured a campaign of 30-second spots with Flight of the Conchords‘ Rhys Darby talking to celebrities and professionals, like rap artist Dr. Dre and photographer Annie Leibovitz, who use HP software to create or promote their businesses.

Get the whole story right here: How Much Big Corporations Spend On Ads.


Written by Kees Winkel

June 6, 2011 at 21:54

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