Apple Buys The Future | Fast Company
Apple bought more semiconductors in 2010 than any of its peers, and the spread will be even larger in 2011. Semiconductors power chips. Chips power tech. Tech powers innovation. Innovation powers tomorrow. See where we’re going here?
In 2010 Apple spent more bucks to buy more semiconductor hardware than its next biggest rivals in the computing and mobile tech world, including HP, Samsung, and Dell. In fact, Apple became the biggest buyer in the world among OEM firms. And it’s likely to increase its buy 20% or more this year.
Big whoop, you say? Remember: Semiconductors are at the heart of chips. Chips power computers. Computers power lots of innovation. And innovation powers the future of business and everyday life. Fire up the old transitive property and…Apple’s trying to buy the future of everything.
iSuppli’s figures show that Apple lagged HP and Samsung in semiconductor spending in 2009–HP is one of, if not the world’s biggest, seller of PCs, and Samsung sells just about every other kind of electronic gizmo, as well as computers. But in 2010, Apple ramped up its chip spending to $17.5 billion, up 80% from 2009–and $2.4 billion ahead of HP. In 2011, Apple’s expected to extend this lead ahead of HP to $7.5 billion; spending by both HP and Samsung are expected to be flat.