Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

What Will We Be Using Facebook For In Five Years? | WebProNews

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Mucho interesting stuff:

Facebook is estimated to have somewhere around 700 million users art this point. It was only 500 million when the marketing campaign for The Social Network launched last year.

How long until it reaches a billion? Leave your guess in the comments.

Facebook is seeing a great deal of growth in countries like Brazil, Indonesia, Philippines, Mexico, Argentina, India, Columbia, Egypt, Turkey, and the UK. Facebook has become the top place for communication, photos, games, charity, and news for a lot of people already, and we’ve not even come closer to seeing the limit of what will be done using the social network. One of the interesting things about Facebook’s growth is that the more things people are able to do with Facebook, the more it is likely to grow still. And the company hasn’t even had an IPO yet.

We’ve seen plenty of glimpses into the future of Facebook – things that are being done on a modest scale, which will likely blow up in time (e-commerce, payments, videos, travel, etc.) As Facebook’s growth continues, more businesses are going to feel comfortable using it as a platform of operation, or at least as a major component of it.


We’ve already seen e-commerce on Facebook increase over the last year or so, with more businesses setting up storefronts on Facebook itself, but I expect this to grow much more significantly over the coming years. It will be like selling merchandise through websites used to be. At first, many businesses didn’t offer their actual products through their sites, but now, most do. This will likely be the case on Facebook too, and it might not even take as long.

Most businesses have already recognized the benefits of at least having a Facebook Page, and given the ease of setting one up, compared to creating (and maintaining) a website, it’s not hard to see why wider adoption came so quickly.

We recently ran an article by Krishna De, who discussed nine tips to increase your social commerce success:

1. Have an attractive image for your store

2. Make use of your profile photo

3. Add a customized tab on your Facebook page

4. Incentivize your Facebook fans

5. Mention your Facebook Store in a status update

6. Test the Facebook Store out yourself

7. Consider using Facebook Ads to build awareness

8. Mention the launch on your site

9. Encourage people who purchase to leave a recommendation

Carry on: What Will We Be Using Facebook For In Five Years? | WebProNews.


Written by Kees Winkel

June 11, 2011 at 15:36

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