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Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Do startups need to hire social media experts? – Social Media

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Social networking has completely changed how brands interact with people. In this day and age, media is not only consumed by the masses, but is produced by them as well.

Yes, this won’t be anything you haven’t heard before; all of this is probably in the back of your head, possibly forgotten, or simply undervalued.

I’m not going to talk about why startups should utilize social media and all that other basic stuff. Instead, I’ll focus more on the bottom line aspect of finding out what their purposes and agendas for using social media are, which is a prerequisite before even thinking of hiring a “social media expert.”

First and foremost, let me tell you that the product is still the number one priority. If you’re going to market a bad product that hides behind a smokescreen of flowery words and flashy ads, it might sell for a while until people start to experience how crappy it is. One thing to keep in mind is that other startups are using social media as well so if you screw your shot, chances are people will just move on and talk about the next big thing.

Peter Shankman recently wrote a very interesting article titled “Why I Will Never, Ever Hire A “Social Media Expert,” and I have to say a lot of his points are agreeable.

This definitive statement pretty much sums it all up:

It’s about generating revenue through solid marketing and stellar customer service, just like it’s been since the beginning of time.

via Do startups need to hire social media experts? – Social Media.

Written by Kees Winkel

June 13, 2011 at 10:36

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