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Outlet Aims To Provide ‘Street Level News’ – PSFK

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This article titled “Outlet aims to provide ‘street level news’” was written by Roy Greenslade, for guardian.co.uk on Tuesday 14th June 2011 08.13 UTC

An ambitious bid to provide “street level news” via mobile phones has been launched. The Postcode Gazette is hoping to recruit thousands of local publishers to deliver “hyperlocal news on a national scale.”

Although it has a (beta) web presence, it views smartphones as the principal platform for its news, events, offers and advertising services.

A pilot project has gone live in Sheffield (with promotions spotted by several people in the city) as a precursor to a national rollout.

Initial tests of several Sheffield postcodes from the beginning of the year led to the posting of 450 items during January, 1,000 for February and more than 1,600 in March.

Postcode Gazette’s managing director Chris McCormack said: “Where other hyperlocal efforts focus on getting one reporter for a town, ours is much more ambitious.” He added: Continue via Outlet Aims To Provide ‘Street Level News’ – PSFK.

Written by Kees Winkel

June 14, 2011 at 21:09

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