Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

Mobile Disco: How Phones Make Music Inescapable – PSFK

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It’s a summer afternoon, and a park in north London is teeming. Scattered randomly across the grass, relaxed Brits of all generations and backgrounds laze on rugs, read papers, and tend disposable barbecues and small children. More active groups play keepy-uppy or show off their capoeira skills. And there’s a soundtrack, one you wouldn’t have heard even 10 years ago: the buzzing treble of music coming off people’s mobile phones. Whether it’s Lady Gaga’s Poker Face emerging from a gaggle of new parents, or the sharply-attired twentysomethings wearing their choice of Donaeo’s funky house anthem Party Hard as ostentatiously as their sunglasses, most groups are playing music off their phones. The revolving mobile jukebox in my group takes us from Johnny Cash to the Knife to Guido. None of these quite work without the bass, but that’s OK: it’s just nice to have a bit of music playing, right?

Not for everyone. Playing music aloud on mobile phones has become a divisive phenomenon in city life, given its own name by those who resent it: sodcasting. The name, some say, originated in Pascal Wyse’s Wyse Words column in the Guardian’s Weekend magazine back in 2007: “Sodcast [noun]: Music, on a crowded bus, coming from the speaker on a mobile phone. Sodcasters are terrified of not being noticed, so they spray their audio wee around the place like tomcats.”

Read more via Mobile Disco: How Phones Make Music Inescapable – PSFK.

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  1. […] Mobile Disco: How Phones Make Music Inescapable – PSFK « Future Case Mobile Disco How Phones Make Music Inescapable – PSFK. leave a comment » It's a summer afternoon, and a park in north London is teeming. Scattered randomly across the grass, relaxed Brits of all generations and […]

    Disco Series Ipad Case

    June 18, 2011 at 09:27


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