Infographic: Nokia’s Ad Requests Continue To Grow, CTR Outpaces The Industry | Mobile Marketing Watch
Inneractive has published a pretty interesting infographic today that outlines the status of Nokia devices in terms of mobile advertising impressions, distribution and CTR compared to other platforms.
While Nokia doesn’t get nearly the press that Android, iOS and other mobile OSs get these days, the infographic below includes some surprising data points that indicate that Nokia devices are showing impressive growth in terms of mobile ad requests — growing 24.3% in March, 15.3% in April and 12.8% in May.
Most interesting is how Nokia devices compare to the industry average in terms of Click-Through Rate (CTR). In March of this year, for example, Nokia had an average CTR of 3.85% compared to an industry average of 2.38%. In May, the difference grew even larger — with Nokia showing an average CTR of 3.32% compared to just 1.88% for the industry at large. Here’s the full infographic…