European users embrace tablets more than smartphones: Shopzilla – Mobile Commerce – Research
The mobile commerce potential among tablet users in parts of Europe could be more significant than for smartphones, according to a new report from Shopzilla.
Shopzilla expects tablets to be an important trend for British shoppers given the high levels of consumer interest in these devices. As tablet usage grows, consumers shopping habits will change, providing a significant opportunity for retailers that are first with relevant mobile commerce strategies.
“Consumers are embracing tablets, so skeptical retailers should seriously start looking at how they are preparing for the tablet revolution, including investing in mobile sites and apps,” said Rachel Smith, senior director of business services at Shopzilla Europe, London.
“It is clear that Apple is winning the war, so any investment retailers make should be Apple compatible,” she said.