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Mobile key ingredient needed to encourage consumer purchasing – Mobile Commerce Daily – Multichannel retail support

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With the recession and current state of the economy, consumers are less inclined to spend online or in-store. However, mobile presents an opportunity for brands to drive sales and customer loyalty through unique experiences, per industry experts.

Brands should look at mobile strategically and include valuable features in the consumer experience. Companies need to feature tools such as store locators, store check-ins, product discovery through bar code scanning, promotion discovery through QR code scanning, timely and relevant local offers through push notifications and even store exit surveys, all done within the retailer’s rich

“Brands are driving sales and customer loyalty by engaging consumers through unique mobile optimized experiences,” said Holly Krenek, marketing manager at Digby, Dallas.

“It is not about taking the tactical approach of cutting and pasting an ecommerce site to mobile site as it limits the retailer’s ability to create rich, engaging and location based offers and promotions,” she said.

“By providing consumers with valuable and rich experiences, consumers feel encouraged on a deeper level to shop from their mobile devices anywhere at anytime helping brands increase sales via mobile, build a community of lifelong loyal customers and learn about customer buying behavior while in the store.”

Read on via Mobile key ingredient needed to encourage consumer purchasing – Mobile Commerce Daily – Multichannel retail support.

Written by Kees Winkel

June 29, 2011 at 15:19

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