Future Case

Crossmedia, Social, Mobile, Business Modeling, Marketing, Research and insights

The Rise Of The Mobile Social Network – TNW Mobile

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Right now, we are in the middle of the smartphone boom. Apple, Google and other mobile operating system vendors have provided the foundations for developers to launch innovative new services that add extra functionality to powerful new mobile phones.

Increased smartphone use has led to the introduction of many mobile-based social networks; some aim to connect people based on their location, others assist users in sharing their photos or help people find a new partner – but it never used to be that way.

Myspace, Bebo and Orkut have enjoyed success, multi-million dollar valuations and unrivalled popularity in different countries around the world. Whilst they may have presences on mobile, none of them managed to leverage the boom in smartphone use to their advantage and have since languished as Facebook continues to innovate via its website and mobile applications.

Google launched its long-awaited Google+ social network last week, unveiling a service that many had referred to as “Google Circles” after ReadWriteWeb’s editor Marshall Kirkpatrick’s revelation earlier in the year. The search giant not only launched an impressive new Web service, it also dropped a companion Android app to help those with early access interact with the service and their friends that had joined it.

Google and Facebook are tech behemoths but startups are trying to innovate the social networking space each and every day, introducing new features that ultimately mean they are snapped up by the very companies they are trying to beat.

The shift to mobile has been fast and it has been highly innovative. Here, we take a look at what investing heavily in mobile can do for a company’s strategy.

via The Rise Of The Mobile Social Network – TNW Mobile.

Written by Kees Winkel

July 4, 2011 at 08:12

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